What I Build & Fix
Revenue-critical systems built to scale — not just survive.
DTC Ecom Platform Buildouts
Storefront ops, fulfillment visibility, and support handoffs — from launch to scale in a system that doesn't lose customers.
Payments + Reconciliation Truth
When your ledger says one thing and Stripe says another, you have a truth problem. I fix it at the systems level.
Ops Visibility: Inventory / COGS / Support
Align the signals that actually drive margin — inventory counts, cost of goods, and support ticket reality — into one trusted view.
AI Inside Workflows
Support automation, ops agents, data extraction — with guardrails, budgets, logging, and human fallback. Not a chatbot duct-taped to nothing.
Proof, Not Promises
Operational outcomes from 20+ years of building companies and systems that scaled.
Built custom tech and accelerated media buying to ~$1M/month at Sixpack Shortcuts.
Co-founded and grew a YouTube channel to ~3M subscribers through systems-driven content ops.
Building and leading technical systems and teams across ecommerce, payments, and ops.
Built a phone sales department from scratch that hit ~$1M in its first month.
How I Work
A systems-first methodology. No frameworks-for-frameworks'-sake.
Diagnose
Map reality. Find where the system is lying.
Align
Get stakeholders on the same version of truth.
Ship
Build what matters. Scope ruthlessly.
Stabilize
Monitor, test, harden. Production-ready means production-tested.
Scale
Transfer knowledge. Make the system outlive you.
Henry Fuentes
Founder, Scaled By Design · Austin, TX
20+ years building and leading technical systems and teams. Co-founded Sixpack Shortcuts as CTO, growing it to over $24M/year — scaling custom tech, media buying operations, and a YouTube channel to ~3M subscribers. Now I help founders and operators scale the revenue-critical systems that their business depends on — payments, DTC ecom platforms, reconciliation, and production AI.
Full story