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Advertising

The Downside of Online Advertising

online advertisingOnline advertising has allowed many businesses and websites to reach and tap the largest market at minimal effort and cost. With the increasing number of Internet users and the development of technology, it offers a lot of benefits for companies and entrepreneurs in this modern age. However, there are certain downsides of online advertising that involve activities that many consider as illegal or unethical for both the business and the consumers.

Its popularity has immensely increased over the years and cyber criminals take advantage of that to exploit unsuspecting users and companies. Before we proceed to the negative implications of online advertising, it is best that we first understand its inner workings.

How online advertising works

Notice how when you go online, different pop-ups and adverts that eerily correspond to your recent interests appear randomly on the page. That is basically what online advertising is, and it all begins with you. Every time you visit a website, certain information about you like your age, gender, location and recent pages you have visited, to name a few, are collected to create your digital profile. Web pages and ad networks would then use your profile to correlate it with their inventory of ads. If there’s a match, then they send the relevant advert to your browser. Most of the time, online advertising involves third parties who are trying to match up their ads to your digital profile in an auction. The highest bidder would be able to send their ads to you.

The negative side of online advertising

  • Invasion of privacy

Users, who have an idea of how online advertising works, feel that the whole process of creating your digital profile is a violation personal privacy. Knowing that your online activities and browsing behavior are being watched and recorded by businesses and other parties who want to promote their products to you is really off-putting.

  • Breeding ground for harmful malware

Cyber criminals use online advertising as a way of spreading harmful data or apps that could be detrimental to Internet users. Malwares, such as Adware and Spyware, can infiltrate your computer and attack its system, causing serious damage. Users usually come in contact with malwares by intentionally or unintentionally visiting unsafe websites or clicking on suspicious adverts. A word of caution: These malwares can easily slip into trustworthy websites and ad networks by disguising themselves as legitimate ads. Many of these corrupt apps or data can auto-run, which means they could automatically redirect you to an unsafe landing page and infect your computer system without you having to click on anything.

To avoid being victimized by these cyber-attacks, make sure to increase the security settings of your computer by installing a reliable malware protection software and turning on ad blockers in your browser. Also, be wary of the sites you visit and the banners or pop-ups that you click on. The best way to protect yourself from the negative aspects of online advertising is to be aware and vigilant at all times.

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Essay Writing

Secrets and Tips to Book Review Writing

book review writingBook review writing, in one way or another, has played quite a role in our lives. Whether it’s for a school requirement or just an online book review website, I have compiled tips that you can follow to for a great review writing experience. Before you begin your book review writing, you must first understand that there is a difference between writing book reviews and reports. These two things are not interchangeable, there are many differences between these two so don’t be confused.

Book Review Writing versus Book Report Writing

  • Book Report Writing

When it comes to writing book reports, focusing on facts is the key. A report is the factual account of  a book, which means that you have to be descriptive based on what is said on the book rather than persuasive and analytical. You don’t have to emphasize your thoughts and feelings regarding the book. Book report writing means being as objective as possible; present the facts and the content. Present the summary, and not the symbolism behind the plot.

A report is simply a summary of the book you’ve just read. Express your thoughts regarding the book but focus on facts and structure.

  • Book Review Writing

Book review writing is making a critical evaluation. This is an in-depth and critical analysis of the contents. Evaluate the book’s main idea and its purpose. Think of this as a reaction paper where you present and analyze the strengths and weaknesses of the book in terms of factual and historical accuracy plus literary standards. Evaluate it based on the presented facts. It is very different from book report writing because it evaluates the quality, meaning, and impact of the material.

It is a highly personal form of writing because your opinions as a reader are reflected. It has a personal touch to it. Book review writing requires the writer to express his position and thoughts on the book’s content.

Book Review Writing: Knowing the Structure

Like any typical academic paper, a book review comprises of a thesis statement, a body paragraph which supports your thesis statement, and a conclusion to tie it all together. Normally, reviews should be direct and concise. They should not exceed more than a thousand words. Book reviews should focus on two things: evaluative and descriptive elements.

The descriptive element of book review writing will give readers information about the book’s title, author, type, and general subject matters. The evaluative element however is more important. This is your assessment of the book, your ideas and perceptions regarding the purpose and significance of the book. This is the part where you can insert noteworthy quotes from the book.

In order to create a good review, you should know how to organize your thoughts. Present your critical assessment and analysis in a well-organized manner but be sure to experiment with tone, style, and subject. Book reviews typically have a common structure but are not strictly technical when it comes to structure.

Steps for great book review writing

  1. Begin your Book Review with an Introduction

In your introduction, talk about the factual aspects of the book. Here is where you include the title, the author’s name and some important details about him and his works, and the main theme of the book. Your introduction’s second part should now include your thesis statement. Revealing the thesis statement is revealing your main argument. This is where all your arguments and points will focus on, and this will be the basis of all your discussions and evaluations.

The introduction should be descriptive, but it doesn’t have to be boring. Your writing style should be able to catch the attention of the readers. It should keep them interested. Present your thoughts and ideas in a manner that will make them want to explore more and know more about your thoughts and arguments.

Tip! Start your review with an anecdote to state your argument.

  1. Keep on Summarizing

The second step to book review writing is writing a page-turning summary. Present here the author’s purpose in writing the book, include the book’s main point, maybe even compare and contrast main characters of the literary work.

In your summary, the goal is to give the readers a look into the book’s atmosphere. You have to keep them interested in the ideas and points presented. You have to show them your understanding of the book’s symbolisms and themes. Organize your thoughts and present them clearly and articulately, be logical, and be as persuasive as you can.

In presenting your critical analysis, you have to justify your arguments by citing concrete evidence. To analyze the piece is not enough; you have to show your readers why the book has made an impact on you. You have to determine if the book if the book was effective and persuasive enough to excite you. Your discussion must also show whether the book has given you additional understanding on the presented theme and topic of the book under review.

Although you don’t really have to write in a chronological order, your analysis should be presented in separate paragraphs, which each one dealing with specific aspects of the arguments. Make your summary logical, comprehensive and easy to read.

  1. Draw a logical conclusion

Book review writing requires a logical conclusion that will sum all your arguments. Restate your thesis statement, and present your final judgment regarding the book. Do not introduce new ideas; focus on arguments and evidences you have already presented in your summary.

These simple strategies are sure to hit a home run when it comes to book review writing!

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Graphic Design

Professional Graphic Designers and the 3 Golden Rules

professional graphic designersProfessional graphic designers always manage to create eye-catching website, brochure, and logo designs. Have you ever wondered how they do it? While talent is factor, there a numerous means that can be applied to help even neophytes create high-quality designs.

Ignore everything professional graphic designers have told you

Some professional graphic designers would insist that there are hard and fast rules to be observed in graphic design. Using limited fonts in a design and refraining from using green as a magazine or book cover are examples of such rules. These might sound convincing especially when uttered by professional graphic designers, but they are actually ridiculous. Remember that there are ample of room to be creative and experimental in graphic design. Following conservative strict rules is the fastest way to become irrelevant graphic designers.

Place a subliminal message on the page

Professional graphic designers employ various ways to achieve this. For instance, if you are creating a wellington boots brochure, you can increase sales by beginning every paragraph with ‘buy our wellington boots’ or ‘get your check and buy wellington boots NOW!’ As a more creative method, you can use Photoshop in editing an ordinary photo of a tree and include in its bark a carved message: ‘U Luv Wellington boots.’ Applying this idea can really increase your sales. Just one last thing, graphic designers ensure that the message is veiled in a subliminal level.

Include a picture of pretty smiling girl on the page or document

Professional graphic designers utilize this method as it is applicable for 95% of products. It is a no brainer and very practical because even if you ask yourself, you would definitely prefer looking at pictures of a pretty girl than an industrial machinery. Research shows that the brain of a man is bound to focus on the smile of girls, and of course their chests and buttocks. A naked girl in your page will certainly be a hit and a sales-earner, if only your client will agree. Be forewarned though that this trick is not applicable to women’s products. Do not attempt to place a well-built hunk on any design targeted for women. According to research, women’s brains think of chocolates and shopping for clothes, but not shirtless hunks. Unless the target market is homosexuals, professional graphic designers do not use photos of bare-chested dudes.

Capitalize on shock and awe for your design to earn the spotlight

Modern art world is home to many works that made use of this trick. Some of these modern artworks include unmade beds, melted plastic dolls that sodomize each other, and sharks soaked in formaldehyde. Though the artistic value of the said works is debatable, their provocative allure made them much talked about and have been commended for their originality. To be considered professional graphic designers, you can apply the exact principle in your graphic design. For example, use smudges of excrement as a backdrop or make a severed willy with matching blood splatters the focal point of a page. Keep in mind that the goal is to be controversial enough to get people talking about your work. Professional graphic designers know that bad taste is temporary. It will be acceptable once it becomes ordinary, so be the forerunner of outrageous works to reap the rewards.

Applying at least one or ideally three of these graphic design golden rules is a sure way to earn millions as professional graphic designers. It is time to get to work and show everyone how graphic designers get creative.

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Research paper writing

College Term Paper: A Manageable Task

college term paperCollege term paper is an infamous source of stress and nightmares among students. Finishing a written assignment, project, thesis, or term paper is certainly a daunting aspect of academic life.

After getting the research question for your college term paper, the biggest and first roadblock you will encounter is not knowing what to do. Books, scholarly publications, and the Internet are at every student’s disposal. But despite these, starting a term paper remains an impossible action. The reason for this is not a mystery. In fact, the answer is simple and natural – students do not know how and where to begin, what information to include and leave out. If you find yourself in this unfortunate dilemma, just follow the following tips and techniques.

Tips in Writing a College Term Paper

  1. Decide your approach.

As in any written project, the primary step in writing a college term paper is to decide the approach and angle of your attack. This pertains to the view that you will use in exhausting your topic. Before setting your eyes fixed on an angle, assess first its relevance to the research question and your thesis statement. If you are satisfied with their relationship, then congratulations as your college term paper is considered half accomplished.

  1. Collect necessary information.

Gathering of relevant information and data is the next step. This stage is an essential and tiresome part of writing a term paper. Library books and search engines are the most common sources of information. However, inefficient and mindless usage of the said tools will result to accumulation of unnecessary junks. Be conscious of pointless data gathering as it will cost you time, effort, and energy. To avoid wasting your time, remember to stick with a single aspect of your thesis statement.

Some students resort to hoarding of materials because they wrongly assume that those will be useful. Another reason is that they are worried to have only a few materials to use. Do not make the mistake of reasoning this way. Keep in mind that as you write your college term paper, you are simultaneously complying with the other requirements of your curriculum. Thus, you will have no time to review piles of materials.

By sticking to one perspective of your thesis statement, you will be able to come up with an organized outline. In addition, it will give you the opportunity to be detailed and specific in your discussion.

  1. Harmonize logic and freedom in your thinking process.

When you start writing your college term paper, applying logical principles will guarantee you a good structure. However, give yourself more freedom when you think of ways in writing and presenting your topic. While logic is helpful, there are instances that it hinders productivity. Let your imagination work and let your creativity freely flow. This technique will allow you to think outside the box and come up with the best way to present your ideas.

  1. Write systematically.

When you are done with the thinking process, logic must dominate again. Follow a logical approach in your outline. To effectively integrate your ideas, begin with a clear and brief definition and description of your topic. Using the materials you gathered, explain your thesis statement systematically. As you write, be innovative and think like a scholar. Whenever possible, tackle different perspectives. Be decisive in selecting the parts you will include and exclude.

  1. Organize and edit.

The final step in writing your college term paper is the organization and editing. Read your work and arrange your thoughts in the most cohesive manner. Check your spelling, capitalization, sentence structure, and grammar.

In writing a college paper, students want to appear intellectual and usually hide their personal views. Do not be afraid to leave hints of your character and opinion. Your professor will definitely appreciate your guts, but be sure to support it with logical and factual bases. Apply all these tips to make writing your college term paper a manageable task.

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Content Writing

Proofreading the Write Way

proofreadingProofreading is difficult, especially when you’re doing it with your own work. There are a lot of things working against you when you proofread. The ultimate goal is to keep a perfect balance between proofing and creativity. If you lose this balance, you might end up with a piece of work that has too many mistakes or one that is too stiff. A realistic goal would be to make sure that your article has no grammatical errors and that it can easily be understood.

Proper proofreading

There are a few tasks that should be accomplished while proofreading. They typically include the following:

  • Editing out all grammar and punctuation errors.
  • Making sure that the ideas you were trying to put on paper were written down clearly.
  • Reading your text to find any parts that disturb the sequence.
  • Slowly checking every part of your manuscript.
  • Being disciplined during the process.
  • Proofreading more than once.

Proofreading mistakes you might be making

Two of the biggest faults you might be making as the writer can be disrupting your manuscript. Proofing must be done while avoiding these mistakes. Otherwise, your final manuscript would still have errors or unwanted sentences that you don’t want to include.

The first proofreading mistake would be to keep your manuscript completely to yourself. It is important to have someone else check out your manuscript since you may be missing out on things that other people might notice but you would generally ignore. Allow others to help in the process of proofreading so that you can have more eyes and perspectives looking at your work.

You might also be making the mistake of being too emotionally attached to your work. If this is true, you might be distracted by your feelings. This can lead to subjectivity and the inability to concentrate on your work. It can make it harder for you to get rid of parts that do not improve your work simply because you feel sentimental towards your writing.

Finally, you might accidentally skip over some things because you are operating with what you perceive you have written as opposed to what you have actually written. You might assume that you have written something in certain ways, even if they were not.

Some proofreading myths

Remember that there is no such thing as perfect. If you keep proofreading because you are waiting for perfection, you will probably never finish. Stay away from stopping just to edit something out because it might make you dislike your story. Also, remember that loving your writing is first and foremost, and being or too serious can make you unhappy about your work.

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Copywriting

Copy Writing Principles: Information, Interest and Publishing

copy writing principlesCopy writing principles are necessary to make acceptable copy writing articles. Copy writing without these guidelines would lead to unacceptable and subpar works that will not be accepted by the people requesting them. Having copy writing principles ensure that the work you are creating will be of high quality. To create these good articles without having to remember too much, the copywriting principles here have been clustered into three separate groupings. These copywriting principles are generally involved in the need to include information and interest. They also ensure that each article follows the proper writing rules.

Information is the key in copy writing principles

Remember to know who it is you are trying to copy write for. Copy writing principles can help by reminding you to write with your ultimate goal in mind. If you work with these principles, it calls you to research your target audience. This means that you should know the basic data of the population you are trying to talk to. Aside from this, you have to know whatever it is you are writing about. These copy writing principles dictate that you take the time to know what you are trying to advertise before you even start.

Always re-read

Always check your grammar and punctuation for every piece of work. These principles make sure that your readers will not be turned off or confused by any mistakes that you have created while writing. Focus on making a brief but readable article.

Make things interesting

Copy writing principles also focus on making your work as interesting as possible. They tell you to make articles that will call out to your target audience. To do that, here is a quick rundown of certain principles regarding interest:

  • Write down your product’s benefits. You only have a few words to make your copy writing look as interesting as possible. Copy writing principles should remind you to start with outlining the products benefits. This makes them more enticing to the customer.
  • Create a good title. These principles focus on making something very interesting, and a great title can do just that. A good title can catch your reader’s attention from the very beginning.
  • Try to add guarantees as well as contact numbers into your articles. Copy writing principles like these help you to create a strong relationship between you and your readers. You will be able to get their trust and hopefully their interest.
  • Create a call to action. And remember that your goal is to grab them the first time they read your article.
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Creative Writing

Creative Writing with Passion: Use the Words from your Heart

creative writing with passionCreative writing with passion is one of the great motivations of a writer. The other great motivation is the financial return that can be received from writing. Although writing for the pay has become a huge business in the modern times, it is still important to remember that it should be a writer’s first and main goal. The written word has been important in the history of man and its evolution. Writing with passion is not just a way to respect that but to perpetuate it.

The essence of writing is creative writing with passion

Creative writing with passion for money is not impossible. It can definitely be done, but it is not the essence of the act. Writing’s main essence is to write with passion and from the heart. It was not created to earn money, and although it is necessary in this economic world, it should definitely not be restricted to it. At the end of the day, it is important to return to creative writing with passion and making sure that you are using your talents for what it was made for. In the end, this will make you happier in many ways. First, it will help you channel your ideas into creative projects. Second, it will help hone your skills as a writer. And finally, it can make your writing even more lucrative.

The urge to write

For writers, creative writing with passion is sometimes clouded by financial return. However, the urge to write is always there to continue placing your inner thoughts onto paper. It urges you to write things, but sometimes situations will make you turn away from it. In the end you will still find yourself listening to the urge because it strengthens your skills in creative writing with passion. This inner voice calls to you to keep writing, even when your passion is weaning. Yet it is that drive that will pull you back.

Creative writing according to your heart

It should definitely be done from the heart. There are many different ways to learn about creative writing with passion, but these writing methods should still keep one’s emotions and essence in mind. Aiming towards the goal allows the writer to make creative and beautiful pieces of writing, no matter what they are for. Whether they are for emotional release or for profit, it is a definite must that creative writing with passion is placed foremost.

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Marketing Online

Proposal Writing: Blending Marketing with Writing

proposal writingProposal writing is important for every business. Sometimes, it is necessary as a response to a request. Other times, you are searching for sponsorship opportunities or other support you may need for your business. For you to get the what you need, your proposal needs to basically be perfect. You should talk about your brand, product or company in a way that will interest and convince your prospects. At the same time, you also have to write well to make sure that your proposal is readable and convincing.

Professionalism is necessary

Professionalism should still permeate every aspect of your writing.  You need to focus on creating a document that can be used and received through formal means. Your proposal writing needs to create a balance between writing creatively for your product to be interesting yet keeping your writing professional. Here are a few things to keep in mind when writing proposals:

  • Prove your company’s ability to work well with others.
  • Read the request for proposal more than once. You have to make sure that your proposal writing is following all of the requirements included in it.
  • Add any important details that could help your recipient understand more about your product or project. For example, include rates and deadlines.

Proposal writing should create readable proposals

When proposal writing, you have to remember that your final product should always be easy to read. It will be a shame to create a proposal that will not be understood by its recipient. Make sure that you’re adding only pertinent information to keep your proposal writing relevant. Get rid of all jargon so that even laymen can understand the proposal you are creating. Be specific about your products benefits so that the recipient can realistically discuss your proposal and whatever you are offering them.

Make your proposal writing personal

Focus on proposal writing that is personal. This type will make it more possible for your recipient to relate to your offers. Knowing about your customer and what benefits they can reap from your product can certainly help convince them in choosing your product and proposal. If possible, look for help when proposal writing. The worst thing you can do when creating your proposal would be to make it poorly. Ask for help if you are having a hard time to make the best.

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Book Publishing

Publishing Your Own Book: Correcting Publishing Myths

publishing your own bookPublishing your own book is a great way to create your reputation as a writer. Making and publishing a own book can help establish you as an expert. A well-made first book will help you get a following for the next few books you make. Publishing your own book gives you the opportunity to put your best foot forward and show that to the reading population. Because of all these reasons, it seems that publishing your book has turned into the golden opportunity for authors.

A platform is needed by every author

So that publishing your own book gets a little bit easier, you have to create a platform before you start. It is an important element that will be analyzed by publishing companies to find out if it is worthy of publishing. You need to have some sort of talk about your book before you find a publisher that is willing to look at your manuscript. To do this, you should spend some time promoting yourself before you start canvassing publishers. Here are great ways to do this:

  • Create a website about publishing your own book. Being known online is a great way to make a buzz and jumpstart your platform.
  • Offer seminars and workshops that can help you speak to people who are already interested in books similar to yours.
  • Keep writing, whether it is online or offline.
  • Speak in front of audiences that will help you show people your train of thought and ability to interest others.
  • Accept press release offers so that you can use the media for more exposure when publishing your own book

Market yourself when publishing your own book

Some writers still haven’t accepted that publishing a book will not come easily. You need to learn to market yourself and to find people who will follow your book. You will have to create your own marketing plans when publishing your own book.

The money doesn’t come quickly

One of the biggest myths authors believe in is that the first book would bring in profit already. Although you finished publishing your book, that doesn’t necessarily lead to money. On the first try, you will probably receive a low percentage from the profits of the book. Instead of looking at this sadly, however, publishing your own book the first time can be considered as a chance to get an audience informed about your skills.

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Business Tips

Starting a Business: Can Anyone Do It?

starting a businessStarting a business had always been a challenging endeavour. Since it is so intimidating, many people don’t even reach the beginning of their company before they stop with their plans. It is usually related to entrepreneurs, so people have started theorizing about where these entrepreneurs come from. What is it that makes starting a business so easy for entrepreneurs, and can anyone do it? Or do you have to be an entrepreneur to start a business?

What you need when starting a business

The truth is, it mostly requires some things that can be learned. Starting requires a person who really wants what they are gunning for. A person needs to be both dedicated and determined when starting a business. Entrepreneurs usually have this need to achieve. It falls nicely into their goals. It is important to be able to constantly search for better and more efficient ways to do things. The need to stay at the front of the pack is necessary when starting a business. Success becomes easier to reach if you are also positive, and if you learn to analyze the way things happen in business. Other important characteristics that will help you include good communication skills.

Starting a business is a gift or a skill

Since it is becoming such a big challenge, many people are wondering if it is a gift or a skill.  A lot of people believe that starting is innate in some people, while others say that it can still be learned. There is definitely a lot of skill involved in starting a business that can simply be learned if enough time and motivation is given. However, there is also a part of the entrepreneur that urges him to work hard towards starting one. Many times, a person will give up because of lack of motivation or because of successive failures. An entrepreneur successful here will keep on moving.

What really comes first?

It is hard to really ascertain what is needed when starting a business. Is it the inborn characteristics of a person that helps a person reach success? Or is it the choice of a person to become an entrepreneur that drives them to that end goal? It’s important to have the determination to work hard towards your goal, but it’s certainly not proven that being good is already inborn.

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