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Business Card Exchanges are Opportunities

Business card exchanges are not being used for the best outcome. Instead of using these events to build relationships with potential customers and partners, card exchanges are being relegated as antisocial events where business cards are given away. Business card exchanges were created to allow people to meet and talk about their businesses in a …

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Media Coverage Analysis: Humans vs. Software

Media coverage is not an exemption from technological improvements. The advent of the internet and drastic advancements in technology drastically affected it as well. Today, it is not anymore limited to the big three: newspaper, radio, and television. Rather, it is also dominating the World Wide Web. Look around. You will rarely see a person …

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Fulfill Business Objectives with Public Relations

Public relations can make or break a business. One of the most common reasons why it does not become effective in getting positive perceptions from audiences is because the manager do not exactly know what they are ought to do. Most public relations manager would equate the use of different media, giving out brochures, airing broadcast plugs, …

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Work at Home Copywriter: This Could Be You

Work at home copywriter is someone who writes articles that will be used by different businesses and people for their own purposes. For example, this copywriter may be asked to write for a company brochure. The same may be asked to create sales letters. In the end, a work at home copywriter will be given the opportunity …

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Conducting Holistic Media Monitoring

Media monitoring involves two stages. First is constantly reading, watching, and/or listening to editorial contents of various media sources. Second is identifying, saving, and analyzing these contents. The latter comes with the highly used keywords and topics. Simply put, media monitoring is like a less sophisticated but equally complex version of the God’s eye program …

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