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Being a Writer: Five Reasons Not to Quit

being a writerBeing a writer is never easy. There are days when you simply feel like quitting. All your life, you want to pursue a rewarding career, not only financially but also emotionally. While being one is your ultimate dream, there are times when you just want to give up because nothing else seems to ever work.

Discouragement is an often occurrence. Rejections come up in various forms. Being a writer requires investment in time, money, and energy with no guarantee of financial gain. There are times even that when you revealed that you are a writer, you have to endure the looks of healthy disdain from people. Well, not everyone looks at writers with contempt. If you are a literary writer, you are looked up to; but genre authors; well, people are condescending most of the time.

If you want to quit being a writer, you should think twice, even thrice. Being one is sometimes painful but unless you are constantly depressed and on the verge of madness, you should re-consider your decision to quit. If you are simply doubtful whether or not being a writer is something that you can or cannot do for the meantime, then continue reading on.

Being a Writer: Five Reasons to Not to Quit

If you’ve been faced with constant rejection and feel like quitting already, think again. Here are five reasons why you should stay being a writer:

  1. Writers are not required to submit their work. Unless you are working in an office as a writer, you don’t have the obligation to share you work with other people. For most writers, they write only for the pleasure of it. Meanwhile, if you want to be a published writer, you can self-publish. What this means is that being a writer means that you can choose whether or not you want other people to see and read your work. Nobody can force you to submit it.
  2. Being one immortalizes the work that you do. When you die, there is likely a chance that you unpublished works will be discovered and you’d be popular. Your work would be translated into many languages. It would be turned into film. You’d inspire legions of writers and even non-writers to continue with their craft despite rejections and challenges. So, if you stop writing, what would they discover when you die?
  3. Being a writer is one great way of showing the people who criticized you that they were all wrong about your writing. Remember your high school professor who gave you an F when you wrote an essay about your “Most Memorable Moment in Your Life?” Remember that audacious editor who did not bother to look at what you’ve written and let them gather dust in the corner of his office chair? Being a writer and being good with what you do is the greatest form of revenge that you can ever do to those people who belittled your abilities.
  4. The world simple needs more stories so don’t stop being one. Write more for the people who are hungry for easy to read stories. Continue stringing those words together for people who long for unique and never-been-told literary pieces. There cannot be overpopulation when it comes to stories and writers. People are always searching for the intriguing and the mysterious. In this cruel world, they are searching for something that you fee their fantasy and temporarily take them out from the harsh reality of their lives. Write for those people. Don’t stop being a writer.
  5. When you are a writer, you are the only one who can determine your success. Whether you make it big or small being one all depends on what you do. Whether it is a small or big success is all on you. You may never win a National Book Award but the feedback of those people who read what you’ve written, those are the kind of success that you should celebrate.
  6. Stay being a writer just because you must. When you are a true-blooded writer, you can simply never stop. There is always the urge in you to write, whether you are doing your morning ritual in the bathroom or you are lying on your bed wide awake at night and looking at your ceiling.

Being a writer is one thing that you can’t just give up. While there are reasons why you should stop being one, there are more reasons why you should continue.

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Business Tips

How to Create Instruction Manuals Easily

instruction manualsInstruction manuals are the best way to share information you know most about. If you are familiar with a certain topic and want other people to know about it, manuals are best to use. Writing an instruction manual can be intimidating at first thought. However, there are tips that can guide you in creating manuals. Here are just some of them:

How to Create Instruction Manuals

  1. Make an outline.

Neophytes and professionals alike do it. To write instruction manuals that work, you need to conceptualize. Think about the details that you want your readers to know. The more complicated your topic is, the more you need to divide it into chapters. For instance, you want to write instruction manuals about changing a tire, outline the steps. Make bullets or a numbered list. This way, you can present your thoughts to the readers in a simple, comprehensive manner.

  1. Begin with the materials needed.

Instruction manuals logically begin with a list of all the supplies needed for the task. The list should be as exhaustive as possible. If there are materials that are rare or expensive, offer your readers some alternatives. They will surely be thankful for your suggestions.

  1. Tell your readers what to do, one step at a time.

Instruction manuals are meant to be enlightening. They should not be confusing. Thus, avoid explaining in long paragraphs. Break your instructions into parts. Make the parts as detailed as possible. Difficult steps may require you to write sub-steps for such part. Arrange the steps in order.

  1. Take time to do the actual task or project.

To see if your instruction manuals truly work, try it for yourself. Using the manuals you’ve created, do the project yourself. Use as guide only the things written therein regardless of your prior knowledge. Put yourself in the shoes of a reader who has zero knowledge on the subject. If you think you cannot do this because of your mastery of the topic coming in the way, ask a friend instead. Make your friend do the project using your instruction manuals. After the task is done, look at the finished product. Is it the same as you expected it to be? Do you think you’ve missed an important step or aspect along the way?  If yes, continue revising until yourmanuals comprehensively cover every possible detail needed.

  1. Make your instruction manuals simple.

Instruction manuals are unlike fiction. They are not meant to entertain but to inform. You need not employ creative words in writing manuals. Use brief and concise sentences. Make your manuals readable and informative.

 

See? Writing instruction manuals is not as intimidating as you think. It can be a challenge but with proper guidance, you can successfully make one.

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Article Writing Copywriting

Writing for the Internet: A Lucrative Source of Income

writing for the internetWriting for the internet has been my profession for more than 20 years already. I once wrote and edited articles for newspapers, magazines and books both in the national and international scene. Alongside teaching the young ones to write, this has always been my main source of income. As a matter of fact, I never intended writing for the internet to be a lucrative activity. It was more of an outlet to be able to express myself when I made teaching my full-time job.

I was pleasantly surprised when I discovered that writing for the net actually rakes in more profit than my actual job! This is what pushes me to invite my pupils and friends to try writing for the internet. I’ll give you three reasons why you may want to allot time for writing. Read on below.

  1. Writing for the internet widens your audience.

The number of people who have been switching from the classic newsprints, books and magazines to following the work of those writing for the internet has increased exponentially. Ezines, blogs, sites and RSS feeds are now dominating a large percentage of the readers. It does not sound so bad after all, does it?

  1. If you seek money, writing for the internet is where you can find it.

Don’t get me wrong, there is also money in publishing traditional books. However, selling articles or establishing your career as an employed writer is becoming more difficult. Your profit is only break even with a dismal wage. Starting your own business in writing for the internet is fast and cheap. If you are scared to try it on your own, you can start working for those who are writing for you to familiarize yourself with the business first. Earning in a quick and cheap manner wouldn’t be possible if you stick with the traditionally published books.

  1. Working for the internet provides jobs for everyone.

Almost all publishers are only found in limited locations because printing and distribution is very expensive. You will never face this kind of problem when you are working for the internet. You will be able to reach hundreds, thousands or even millions of people all over the world. If you feel that the topics you like to write about caters only to a small number of people, you’ll be surprised by the large scale of readers with the same interests as you do when you start writing for the internet.

These are just three of the million reasons why you should try writing. The internet is the perfect venue for you to boost your career as a professional writer and earn a huge amount of profit.

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Marketing

Passion in Marketing: Your Ladder to Success

passion in marketingPassion in marketing is the secret to being successful if you want to venture into the field of Affiliate Marketing. If you think joining affiliate programs and submission of free advertisements to newsletters and sites will enable you to rake in money, then you are dead wrong. Passion in marketing may sound cheesy, but it is exactly what you need.

Prioritize finding your passion in marketing first before anything else

Before you start dreaming about making a lot of money, you have to find your passion first. What are the things that you love doing? What are the things that you are really good at? Are you doing well in your current job? Everybody has their own special skill or talent, so what is yours? Here’s a list of ways on how you can find your passion in marketing:

  1. Make a list.

You may already have a lot of things you are good at in your mind. If you have at least five to ten ideas, jot them down and make a list. Carefully review each item, and make sure that each one jives with your interests! Remember: You’ll be allotting a huge portion of your time working on your passion in marketing. Create a short outline, indicating what you know on each topic. Focus on the items in which you are the most knowledgeable about, herein lies your passion.

  1. Try mind mapping to know your passion in marketing.

Select an interest of yours where you are most knowledgeable about and that you are sure you will enjoy doing. Write it down and draw a circle around it, this will be your main category. Think of ideas that are related to your selected interest. This will become your sub-categories. Connect it with your main category. Think of as many sub-categories as you can to arrive at your passion.

  1. Do some research to find your passion in marketing.

You may feel that your expertise on a particular topic may not be enough. If so, then doing a bit of research will be a big help to find your passion. The internet contains a huge amount of information that is waiting for you to access. You’ll never know, you might just stumble upon an idea that will become your passion in marketing.

Affiliate marketing is an exciting venture to pursue. Take the first step by finding your passion. Don’t think about the money that you’ll make. Your passion may be sports, cooking or any item of interest. Go for the unique ones that other people haven’t explored yet. Once you’ve found your passion in marketing, profits will surely start rolling into your bank account.

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Customer Service

Hosting Clients is Perfected with Excellent Customer Support

hosting clientsHosting clients is one thing. Providing outstanding customer support is another. This is why hosting companies which provide excellent customer support succeed. From past experience I understand how annoying it feels to ask a support question and not get a quick response from the hosting company. When this happens, hosting clients becomes unreliable and you may start to lose clients, too.

A hosting company will be successful by attracting new clients while keeping the old ones. Hosting may not be that easy. Hosting companies can build a large customer base within a number of months. Making the clients they host stay is the tougher part of the job.

Hosting Clients and the Different Types of Support Services

The following are ways a host can offer customer support to their clients.

  1. Live Chat
  2. Email Support
  3. Knowledge Base
  4. Telephone
  5. Support Desk

Many hosting companies now have 24/7 customer support – a necessary part of hosting clients. It can be expensive to run this kind of customer support but clients expect this from their hosting companies.

Hosting Clients and Email Support

Email support is a basic support system using email messages. Communication may not be that fast if the customer doesn’t check their email often. It is best to provide an email address where customer can contact the support staff directly. This way, your company becomes effective in hosting clients.

Providing Customer Support through Telephone

Not all clients use the telephone to reach their host but if the company hosting can answer each phone call, communication will be fast and effective. The cost for telephone support is low but if the host have other methods of contact, this is not necessary anymore.

Hosting Clients and Customer Support through Support Desk

If your company is new to hosting clients, I would recommend investing in a support desk. A support desk has email support, FAQ (frequently asked questions), articles, and knowledge base. It also allows for an online record of the entire conversation between the client and the host.

When client has a support need, they just need you log into the support desk to create a ticket. The customer support staff will then access the ticket and reply online. The client will receive an email notification when the ticket has been created, replied to, and resolved.

One of its advantages is the host can outsource support options to cater to the needs of the hosting clients. The software needed to provide this costs up to $1000. New companies hosting should shop around first before deciding on a purchase.

Hosting Clients and Answering Support Needs through Live Chat

Live chat is a useful form of customer service. It’s quick and easy since the hosting clients and the support staff can converse in real-time. It doesn’t cost much to use this service, too.

Customer Support through Knowledge Base

In the knowledge base, clients’ most frequent questions are answered. This way, they do not have to contact customer support. This type of support can be very easy to set-up and a huge time-saver, too.

Forum

This allows customers to contact each other and ask questions. It is a great way to reduce support requests from your hosting clients. One good example is Web Hosting Complete (http://www.whcomplete.com). It’s a forum where clients can take advantage of articles and free web hosting tutorials. This company does not sell any hosting services but you can link to them if your hosting company does not have a forum yet. It won’t cost you anything because it’s free.

Providing excellent and reliable customer support can cost you money but it’s worth it. Your hosting company will generate more income if you have happy hosting clients.

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Sales Marketing

Smart Tips on Writing Business Letters

writing business lettersWriting business letters is something many businessmen neglect. They usually rely on the power of Internet to send out emails haphazardly. However, the danger of doing this is that you may fail in writing letters that work. If you’ll take time to review your former e-mails, perhaps you’ll find that they have lousy formatting, grammar and spelling errors. This style of writing business letters has a negative impact on your readers. Writing letters is an art and should be given your utmost attention. If you often receive junk e-mails from others, this does not mean you can likewise do so. Otherwise, your efforts at selling through writing will be futile.

Principles to Apply When Writing Business Letters

Writing business letters is something that only a few people nowadays possess. Lazy writers have no place in writing letters. Thus, for you to be in the league of skillful business letter writers, here are the things you need to know:

  1. Elements of business letter

When writing business letters, take into account its proper components. Your business letters should contain the following in this order:

  • Date when the business letter is written
  • The intended receiver’s name and address
  • Salutation
  • Opening paragraph
  • Body
  • Closing paragraph
  • Closing
  • Your name and address
  1. Formatting Styles

When writing business letters, you can choose from among these styles:

  • Block: All the components of the letter are justified to the left, and the text is single-spaced, except for paragraph breaks, which are double-spaced.
  • Modified Block: The opening, body and closing paragraphs are single-spaced and are justified to the left. On the other hand, the date, closing and salutation are aligned at the center.
  • Semi-block: It looks almost the same as modified block, except that each paragraph is indented and not justified to the left.

Whatever style you choose, select a font size and type that is readable. Avoid fancy fonts. Instead, choose professional-looking ones. The standard Times New Roman 12 is widely used since it can be easily read.

  1. Make your opening paragraph attention-grabbing. It likewise sets the tone for the letter. So when writing business letters, make the opening salvo as interesting and compelling to read as possible. Delete unnecessary phrases like “I write to you because…” or “This is with regard to”
  2. When writing letters, go directly to your point. Readers hate beating around the bush. They can get bored easily and stop reading altogether.
  3. In the body, explain the details of what you’ve stated in your opening paragraph.  Use active instead of passive verbs. For instance, instead of writing “this offer is given to you for being a valued customer,” try “we’re giving this offer to you for being a valued customer.”
  4. Lastly, keep your closing paragraph short but strong. When writing business letters, remember that the closing paragraph is the last thing that the readers retain.

Writing letters for your business need not be a lost art. If you are aware of these things, you can transform your e-mails into powerful marketing tools.

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Customer Service

Bad Customer Service is Killing Your Business

bad customer serviceBad customer service is rampant on many businesses nowadays. It is so obvious to customers but business owners rarely notice them. For this reason, I feel strongly about bringing it to your attention. So sit back and prepare for the message I have always so passionately delivered when necessary: bad customer service is the reason your business is barely breathing. If the Almighty will shut down every business which has bad service, this world would be a friendlier but sparser place. Think about the world minus fast food joints and malls… will life be harder without them?

What keeps me puzzled though is if bad customer service is killing most businesses, why are businesses allowing it to go on and on? I believe it is mostly because business operators and managers do not care about what their customers feel and think, which is where bad customer service stems from. If you’ve stopped caring about your customers’ perspective, you don’t have a reason to be in business anymore. If you don’t do anything about your employees who deliver bad service, it’s time to shut down your business and close your doors to customers.

Bad Customer Service: A Real Life Story

Let me give you an example about a bad service experience which my better half was subjected to while buying basketball shoes for our daughter. I know you want to know the name of the sporting goods brand whose employees were responsible for the bad customer service experience my wife had. However, I won’t mention it but will give you a clue: this brand’s name can be likened to the sound a frog with hiccups produces.

So here’s the true-to-life story about bad service. My wife was waiting for someone to assist her with the basketball shoes. However, instead of getting help from the four or five teenagers on duty, she was not attended to. The young employees were busy flirting with each other, obviously forgetting they’re in the middle of work hours. My wife pointed this out to them and her remark was met by an angry “How rude!” response from one of the employees, a cheeky lass who’s around 16 years old. The rest of the males didn’t even noticed what happened as they were busy winning an argument about who is going to take a break first. Needless to say, because of the bad customer service she experienced with them, my lovely wife made sure that the sporting brand’s employees won’t forget her. She had the last say in the conversation (or rather the argument), leaving them with mouths open in disbelief.

As much as I hate bad customer service, I always applaud when I experience good customer service. I believe it is something worthy of celebration. I also think that the person who made it happen should be rewarded for going above and beyond by making sure the customer’s needs are met to the customer’s satisfaction.

Bad Customer Service Isn’t In Every Business

Now, I have another story to tell you. And no, it’s not about bad customer service anymore. It’s about Ken, my newest hero when it comes to good customer service experience. Like the brand where my wife experienced bad service, I also won’t tell you the name of the store where Ken works. But here’s a clue: the store started out by selling radios in a shack somewhere long ago.

Ken and I first met when I went into the store where he works. My business records audio products for the web and I needed a mixing board for a project. So I brought the mixer and had it installed. The problem is it didn’t work so I had to return it to the store. I talked to Ken and described my dilemma. Bad customer service reps will usually reply with a grunt and they may also return my money back. But not Ken. He asked for my permission if he can check out the mixer to see what’s wrong. When I agreed, he spent around 15 minutes of his time hooking it up to the computer on display, pulling cables and power cords off the display racks, and plugging them in. He even tore open an adapter and a microphone. Simply put, he kept trying until he figured out what’s wrong. It turned out the mixer is in perfect condition but I had the wrong power adapter.

I was so impressed with what Ken did that I kept the mixing board and bought $50 more of worthy products. And if I ever needed anything electronic, regardless of its price I will go back to the store where Ken works.

Train Your Employees to Say Goodbye to Bad Customer Service

The moral of the story is if you’re a business owner who have employees who deliver nothing but bad customer service, your business will have more chance on being successful if you replace them with wild monkeys.

Why?

Because unlike the gaggle of teenagers who my wife had received bad service from, monkeys can be trained to do the right thing. With proper training, they won’t say “How rude!” to any customer and will not put your business at risk for bad customer service.

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Creative Writing

Writing Obituaries: Putting the Task in a Lighter Perspective

writing obituariesWriting obituaries may seem to be the worst task anyone can ever be given. The feeling of joy would probably be the last emotion a person would feel while writing one. This has been my view on the matter until I had the chance to assist two of my dearest friends in writing for their departed loved ones.

Writing obituaries should be done with joy and gratitude

For me, the task of writing obituaries gives nothing but a feeling of dread. Your mind will be filled with negative thoughts of how you will no longer be able to see your loved one all the time. You will no longer be able to share and create memories together. I was completely convinced that writing obituaries can never have any positive effect on you. You can just imagine my surprise when I sat down in a coffee shop with my two friends, when they acted in such a way that was the complete opposite of what I was expecting while they were writing obituaries.

What I thought would be a sad session turned out to be three hours full of laughter. I was preparing myself to hand over Kleenex tissues just in case a tear falls while they were writing but found myself only laughing with them. It turned out that my two friends looked at the task in a positive light. They were honored to have the opportunity in writing obituaries for their loved ones. They have so much joy and gratitude in their hearts that they proceeded to writing without any hesitation or sign of remorse.

Appreciating the beauty of writing obituaries

My two friends felt that writing for their loved ones is a privilege that anyone should be thankful to have. They get the chance to recall the long years of memorable experiences that they shared with the person that they valued. Their feeling of grief was overpowered by the happiness that they feel in remembering their loved ones. I went to the coffee shop expecting to help them, but I realized that it was actually me who needed help. I needed to understand that writing obituaries is in fact one of the best means to honor my loved ones. The process of finding peace and healing due to the loss of a very important loved one does not need to be painful. In fact, you can feel so much happiness while undergoing the process.

So today, as I sit down to start writing obituaries for a family member who passed away, I can honestly say that the feeling of dread no longer exists. I am reminded of their good qualities and how they made me change for the better. It may sound weird but I would gladly volunteer should they need a person to be writing obituaries the next time around.

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Print Design

Brochures: Great Way to Market Your Business

brochuresBrochures are a great way to market a business. It is an important marketing tool, same as posters, catalogs, and postcards.

Picture this: you were in the hotel lobby, waiting for your friend to come down. You’ve been waiting for 15 minutes already but she’s still nowhere to be seen. You get bored and you looked around for something interesting. Then you see these brochures beside your chair. They were catchy, the photos are very colorful, and the text is very easy to read. You got one brochure and availed of the service it was advertising a few days after.

This is a common experience for people—everyday commuters, those who are waiting on a queue, those who waiting for their number to be called. Imagine the opportunities that you business would miss if you don’t have a catchy and interesting brochure for people to pick up during those times that they are waiting.

Brochures: Effective Marketing Strategy

What makes brochures effective in marketing your product or service? Oftentimes, a brochure is the first things that customers get hold of before calling a company. Therefore, it is essential that your brochure catch the attention of potential customers. Moreover, they should create interest on the potential customer, making him or her want to know more about what you are offering.

Some tips to create professional-looking brochures

These are some things to consider when creating professional-looking brochures.

  1. Know its purpose. Why do you want to create one for your business? Is it for one product only? What do you want people to see and read? Knowing the purpose for handing out a brochure will help you focus on what to include on your marketing materials.
  2. Include high-resolution images. We all know how boring it is to read a material that contains nothing but letters. High-resolution images are crucial for creating quality and professional brochures. There are the first things that people look at, so if you have a blurry image, it can be pretty embarrassing for your company.
  3. Avoid using different font types. Using different types of fonts can make your brochures look disorganized, childish, and somewhat gimmicky.
  4. Use of color. While use of color is encouraged, do not use contrasting colors and use plenty of them in your brochure. Although the human eye easily catches something that’s colorful, make sure that the texts on your brochure are still legible despite your use of colors.
  5. Proofread your material. Nothing can be more embarrassing than a marketing material full of simple grammatical and punctuation errors. Have someone to proofread the contents of your brochures before printing them.

 

When printing your brochure, you might consider looking for online printing shops. They offer cheaper brochure printing services due to low overhead costs. Moreover, choose a printing company that has experience in design and printing. Having a right printing company can help you with all the aspects of your marketing. Check out various brochure printing services so you can get the lowest price possible. Make sure however that you are dealing with reputable and trustworthy printers.

 

With today’s latest printing technology, it is possible to get your brochures printed for a reasonable price. Having a professional brochure printing company handling your needs will make your brochure crisp, clear, and colorful looking, thus making them truly effective marketing materials.

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eZine

Ezine Articles in Clusters: Tips to Make Multiple Ezine Articles

ezine articles in clustersEzine articles in clusters or writing several articles at once for Ezine may seem like a difficult task. However, writing Ezine articles should not be difficult and should not discourage you from writing. Once you understand how they are written, they can be easily turned into a series. But before going through the details, you have to know what benefits it offers.

Ezine articles in clusters: Benefits

Here are some of the reasons why you should write Ezine articles in clusters:

  1. Writing Ezine articles saves time when you are researching your topic.
  2. When you write in clusters, it gives you space to develop a theme.
  3. You always have unique content for your website or blog if your choose to create Ezine articles in clusters.
  4. Writing gives you additional or spare write-ups to sell or submit to Ezines.

Tips when writing Ezine articles in clusters

Here’s what to keep in mind when you are writing an article to be published in Ezine.

  1. Keep the word count within the guidelines when writing Ezine articles in clusters. Usually, the acceptable word count is 500 – 800 words. If the article is longer than the allowed number of words, Ezines may not be able to publish your entire article. Meanwhile, if it is too short, there is a possible that your article won’t be taken seriously. Cluster writing is not about submitting abbreviated articles; instead full-length articles should be published.
  2. When writing a topic that you know fully well, you will constantly find yourself editing it to keep the word count within the required number of words. Instead of deleting what you’ve written, cut and paste the excess paragraphs into another document and save it into another file. That’s another way to make Ezine articles in clusters.
  3. Be focused. When you write, especially if you don’t make an outline, there is a tendency to wander off topic. At one point, you may be writing about how to tame a dog and then you suddenly remember the food that makes healthy dogs, and then the supplements and vitamins that you give your dogs. These topics make good Ezine articles in clusters, because they are connected subject matters although they are of different topics. What you can do is to cut and paste the unrelated ones and make new articles out of them.
  4. If you need to research a particular topic, you’ll surely find plenty of information online. Note about the topics that are not related to what you are writing. You can use them to write articles in clusters.

Writing in clusters, as you’ve read here, is not as difficult as you think. When writing Ezines, you only need to concentrate on one topic and then work from them. The topic for your Ezine articles in clusters may be familiar to you, in which case you don’t have to research about it compared to writing an unfamiliar topic. If it is a familiar topic, break down your article into the things that you want to say. There’s a tendency to wander off the topic when it is familiar to you. But instead of totally deleting the entire unrelated paragraph, turn it into another article. And that’s how you write Ezine articles in clusters.

On the other hand, if the Ezine article that you are writing requires further research, take note of the information that you came across with during your research. You can use these data to create Ezine articles.

 

Here’s the lesson when writing Ezine articles in clusters: never let your ideas or words go to waste. Cut and paste the unrelated subject to another document. Without knowing it, you have created more than three Ezine articles already.

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