Selling products differ from person to person, but in any case, you always want to avoid annoyance, and show persuasion.
I mean, have you met or maybe seen a sales person who seems to have everything in order? A salesperson who has no problem with talking to people. Everyone seems to like him, and he seems to have all his goals in check, making sure that he is selling products far beyond his quota.
This doesn’t necessarily mean that he has a natural gift when it comes to selling, nor does it mean that he’s just a lucky guy. This just means that the difference between him, and other salespersons when it comes to selling products is that he takes the time and effort to make sure that he is well equipped, skilled and knowledgeable of the products he is trying to sell. He devotes enough time to prepare, practice, and create methods that will make selling products easier for him.
Aside from sales training, this salesperson actually makes an effort of learning what method is persuasive and what is not – what tactic makes the best results in selling and what doesn’t.
The problem with inexperienced or unprepared salespersons are that they are being too pushy when selling products. It’s an automatic turn off for the customer because like any interested person, the last thing they want is a person who doesn’t want to stop talking. Pushy salespeople do not come off as professional. They come off as either desperate, rude, or unintelligent.
From a customer’s point of view, selling products shouldn’t be too pushy. It shouldn’t appear that the salesperson just came out of a one day sales training course. It shouldn’t feel too desperate, and it should feel too forced. Selling takes heart, and it is from it that people will listen, and you will appear persuasive.
Consumers can see right through you more often than you think. They can feel if you aren’t prepared, and they can also sense if you are nervousness. This shouldn’t be the case. In any method of selling products, every sales person should be able to exude confidence, positivity, and of course persuasion.
How is this possible? Here are some tips.
Selling products with persuasion, confidence and positivity
Positivity. Your mood affects your work, and how you tackle the task at hand. If you’ve been feeling bad the whole day, you’ll eventually find it difficult to assist people and persuade them to buy your products. Hence, one key ingredient to successfully sell products is positivity. Selling products shouldn’t look like you were forced into it. It should be natural, you should appear like you enjoy what you are doing. When you are happy, being convincing, and persuasive comes naturally.
Confidence. Selling products can’t happen if you are too shy. You can’t shy away from sales, especially if you are a salesperson. So how can you do this? Well, in selling your products you have to ease into the person you are talking to. You can’t persuade if you don’t know what your customer is looking for and what they need.
So learn to build up your confidence by selling your products in a subtle way. By subtle, I mean, ask them what they want, figure out what they need, and let them talk. Listen to them, and use it as your stepping stone to formulate your sentences and build up the confidence you need. Learn to process the information given to you so that you know that you will have the confidence to tell them exactly what they need. Selling products is harder to do if it is something they never really had interest in to begin with.
Persuasion. Now that you more or less have the idea of what they want, selling can now be done more easily and more effortlessly. If your product appears to be something that they are interested in, then it’s your chance to casually persuade them to buy your product. This can be done by explaining the benefits of your product. Selling products can be done by giving them a vision of them using your product and them enjoying the experience. If for example, you are selling for home maintenance, like floor wax. Give them an image of the difficulty they experience with the current products they use and build up to it. Then let them have an idea of what it would be like if they had your product. You could say a catch phrase, any selling tactic that will get them to have interest.
In selling products, you don’t necessarily or literally have to sell, you just have to explain what it can do for them, and let them decide if it is a product worth trying. This way, you’ll be more believable and persuasive because you no longer sell a product, you are simply engaging in a casual conversation. Make your sales enjoyable, and it will do the work for you.