Spamming a word that many email owners hate. When you’re doing e-mail marketing, you have to be cautious. If you’re not, people might see it as spamming. To understand this better, you first have to know what e-mail marketing is, the proper way of doing it and how it is different from spamming.
How to Stay Away from Spamming
E-mail marketing is a form of direct marketing that’s done through th
e internet. It works by merchant sending e-mails to existing and potential customers. This e-mail contains relevant and valuable information that can help them in making shopping decisions. By doing this, you encourage your potential customers and gain their trust, as well us enhancing your relationship with existing customers.
It is probably the best type of marketing, next to search marketing. It is cost efficient, time efficient and you don’t need to exhaust a lot of your resources is doing it. Just like other times that people check their mailboxes daily, people have constant access to their inboxes. This way, there’s a big chance that people will see your e-mail. In addition to this, there are softwares available online that can make this task a lot easier for you. You can even hire a list manager to take care of your e-mail distribution and your database.
However, you have to be careful in doing this type of marketing. You should only send e-mails to people who have opted to receive them. Visitors or customers usually fill up a form, check their interest and indicate that they want to receive e-mails from you. By doing this, they give you consent and tell you what type of information they want to receive. You can send them relevant information or tell them about your products that they might be interested in. This is the proper way of conduct e-mail marketing.
When you sway from it, it might be considered spamming. E-mail marketing is okay, as long as you don’t try to gather people’s e-mail addresses illegally and start sending them irrelevant e-mails. It becomes even worse when hackers attach viruses that can potentially destroy files or even your entire software once you open the e-mail. Spamming is dangerous and a lot of people will find it annoying.
Luckily, a lot of mailing websites have provided their users a way to avoid spamming. They can now segregate an authentic e-mail from spam, because of spam filtering. In addition to this there are laws that prevent spamming. In the US, there’s the Can-Spam act and there’s also Europe’s privacy and electronic communications regulation. They ask that companies have their return address authenticated, not include false physical addresses and include an unsubscribe link on their e-mail. If companies don’t comply and are caught spamming, their penalty can range from being blacklisted to paying a heavy fine.
So, if you’re interested to use e-mail marketing, make sure you don’t cross the line to spamming. Proper e-mail marketing is good, but once you start spamming, you might just get yourself in trouble.