Sales letter that sells is not easy to formulate. If you want to get fast results, you will need power-packed strategies that could break the walls of a buyer’s purchasing decision. For a start, a sales letter is made to hit the mind until it linger in everyone’s heart. Once you capture your target’s heart, the rest will automatically follow.
A well-thought plan can create a sales letter that sells. Without a target to aim and goals to achieve, you will never be prosperous and successful in the business. You toil in vain because you keep forgetting that you need a sales letter to back you up.
How to Make a Sales Letter that Sells
As mentioned earlier, a sales letter that sells knows how to please even the hardest hearts. Remember that buying strums people’s emotions all the time. No matter how cheap or expensive a product is, customers always treat it as a part of their treasures and a result of a good decision. A buyer normally consults his emotions and instinct before making a purchase. This is a routine. Facts exist only to justify the buyer’s decision. Therefore, a true sales letter that sells must be able to entice the customers’ emotions in every sentence of the letter.
So what are these emotions we are talking about?
There are only two emotions you can use to motivate people. These two are the promise of gain and the fear of loss. And the fear of not being able to get enough is a more effective tool to convince people to buy. Remember that a true sales letter that sales inflicts fear of losing something valuable at the cost of not buying the certain product.
Seven basic emotional needs support the promise of gain and the fear of loss. In them include safety or security, wealth, physical appearance, fame, self-satisfaction, free time, and fun. If you want to create one that sells, you must directly address as many basic needs as possible.
A sales letter that sells is the ultimate game of the century and you need to play hard to win the prize.
To begin making a sales letter, you need to hit your prospects with an emotional motivator. You start with the envelope. You can use the promise of gain by saying, “Money-making Techniques are Summed Up in this Envelope.” And you can also frighten them by saying, “Ignore this and you lose the Chance to Succeed.”
Next, concentrate on your introductory paragraph. Remember that you will not succeed in creating a sales letter that sells if you keep writing dull and boring paragraphs. Instead of bombarding your prospects with information, stuff them again with the promise of gain and the fear of lose. A selling sales letter has a striking headline that would make the prospects proceed in reading.
The next big thing in creating a sales letter that sells is the body. In this part you need to leave them begging for more. This is the right emotion your body must leave to the people.
Show them that life can be miserable and unsatisfying without your product. It is also a good motivator to let the people see the pain of not having your product at all. Make them see the god things they might miss upon deciding not to purchase. Also, a sales letter that sells tells the people many ways in which the product can provide solutions to the consumers. Remind them the inconvenience your product can eliminate immediately.
You must provide the people a powerful sales letter by building your credentials. You can only gain their trust of you detail them facts that build confidence in you and your company. List some testimonials from satisfied customers.
A sales letter that sells detail both the features and benefits of the product. Make them an offer they cannot refuse. This is the crucial part of creating an effective sales letter. If they are still unsure whether to buy or not, provide them with a good guarantee. Make customers confident in making their final decisions.