Online business site is an indispensable part of your home-based business. Your site is where your customers and potential clients would go to get to know you, your business, and your products or services. Because of the importance of online business sites, it is not surprising that a lot of new home based business owners do a lot of research about it.
By looking at what online entrepreneurs search for in search engines, you will see the big demand for online site information. They use phrases like online business site page, web hosting for online business, create site, and many others. The Internet is brimming with different sites that would teach you how to create and manage your own site. Because you might feel overwhelmed by all those information, this article would give you some important tips on what you should focus on in your business site.
Your online business site’s landing pages and keywords
Landing pages and keywords are very important elements of your website because these would drive traffic to your website and give you a chance to convert that traffic into sales or to get contact information from potential clients.
Unlike what most beginners think, this is different from a page in your online business site where you might find articles or blogs about your products and anything related to it. A landing page is a specific page on your site that is meant for a focused conversion goal or call to action – either to make a sale and/or to get contact details for future use.
You have to make sure that for each area of your business, you have a distinct landing page. For example, an online business site that promotes home based businesses would have a landing page for Top 5 Online Business, Make Money Online, Jobs For Moms, Online Paid Surveys, Affiliates, and Newsletter, to name a few.
Keywords are basically what people type in search engines. They are important because these things would bring potential clients to your website. You should split your keywords in such a way that they would direct customers to a specific landing page. For example, all of the Make Money Online keywords should direct the person to the landing page about Make Money Online on your online business site.
You should also make sure not to mix up your keywords. Advertise the keywords that would match a distinct landing page on your site, especially when using paid per click advertising.
Monitoring your online business site
So you have invested time creating your online business site, making sure that you have all the right keywords and appropriate landing pages. It is time to start monitoring your campaigns to see if your efforts are fruitful. There are several ways to do this, and here are some of them.
Monitor per search engine
Every search engine has a report page that shows you the keywords for the day and the landing page the customer was directed to. Here you will be able to see if the keyword they clicked actually sent them to the right landing page. If for example they clicked the Online Paid Surveys keyword and they were brought to the Make Money Online landing page, then you’ll know that you need to modify and correct it.
Add a free counter
To monitor your campaigns, you could add a free counter to your online business site. This would allow you to track and see the keyword used, IP address, landing page, length of stay on the site and time visited. Having a free counter on your website would help you check what needs to be changed on an ongoing basis.
Remember that every small change you make in your site, whether it’s your keywords or landing page, would have an effect on your target market. It is advisable that every now and then, you change things up a bit, monitor, then analyze and modify as needed. You have to do this continuously until you find what is best for you and your online business site.