Multilevel marketing or MLM can make your part time source of income to a full time career that will give you more than you could ever imagine. However, there are a lot of people who get into MLM without researching what it is all about. Perhaps, some people do not really have high expectations about the multilevel marketing business.
The truth is MLM works if done correctly. The reason why it does not work for everybody is because of the wrong reasons why they ventured into it.
What drives people to get into multilevel marketing?
That being said, the following are some of the lame reasons why some people get into multilevel marketing:
- To earn fast and easy money.
MLM companies are one of the good companies that are good at endorsing their business. These companies make MLM a pretty easy procedure to make anyone rich in an instant. With the help of the internet, pitching hyped sales letters has been a standard to get the deal.
Most people can be successful in multilevel marketing if they focus and exert more effort to it. However, a good research is needed to learn everything about the business. MLM is easy for those who study the business well and work hard to get things done.
- Spill over will do the job for them.
Multilevel marketing works on a pattern called “forced matrix.” In a 3×9 matrix, when you subsidized your first three new affiliates, the fourth member will be placed under the first person you subsidized. The member will now have to shoulder the other person without the latter exerting any effort on his part.
There are several companies that will make you believe that their best recruiters will also make you successful through their spill over in multilevel marketing. But the truth is, it is just a dream and will never happen. There may be a number of people who will carry you over by their spill over in your downline but this does not promise any success.
You cannot rely on those top recruiters because they may be busy with something else nowadays. The reason is because they earned so much from multilevel marketing and is already secured.
- The product will sell itself.
Majority of MLM organizations are not about the product but the marketing skill. No matter how great your product is, the guarantee of selling it is at the bottom low if you do not understand what multilevel marketing is all about.
- Getting influenced by a friend to try it.
We have all been in a situation when a friend asks for a favor to take a look at the product they are selling. Then eventually, this friend will talk us into joining their network and so the same thing.
But in reality, setting up a meeting with a friend to do multilevel marketing is a waste of time because it does not always work that way. Some friends do not do well as colleagues and this only means that you should not invest on something which started out as a favor. You must remember that you are doing a multilevel marketing for yourself, your money, and your career.
- Believing in testimonials.
Testimonials often talk about how people earn their money fast and easy. I am not saying that these are fake testimonials. It is just that the people who made these may be too good or too lucky to make it big in the business. They are multilevel marketing experts and they knew everything about effective marketing techniques.
These opportunities are seasonal and usually boom in the beginning. You just have to know when the good time to sponsor people is and who the best people to sponsor are. You just have to know the right technique to engage people in doing business with you.
- Involvement of a big name in the business.
Most people join multilevel marketing because a particular person is a living proof that it actually works. From then on, they will believe that they can also make it big and do what this person did.
But then again, not all people are the same and we cannot compare skills especially in this business. For some people, it is easy to do multilevel marketing. But others will find it really hard to figure it out. Just do your research first and see if this is what you really want to venture into before you become frustrated if it fails.
- Business at no cost.
While the membership fee of multilevel marketing opportunity is free, you cannot market in the internet without any charge at all. There are some low-cost online marketing systems but remember that the competition is tough and you have to step up with your game.
Multilevel marketing can be fun and will make you earn more money. But you have to have the right drive and inspiration to succeed in this business. It is going to be a good business when you know how it works.