IT copywriters are essential in creating copies that will promote IT products and services. As you have probably heard, IT industry follows unique guidelines in terms of marketing and advertising. That is what they are for. They are useful in meeting your clients’ strict requirements and high standards.
Why Opt for IT Copywriters?
For you to produce enticing articles, you need IT copywriters who are proficient and educated in the field. They must have a complete understanding of both the copywriting and information technology principles. So how would you know when you have already found that one copywriter who can bring you success? Here are 10 distinct qualities excellent copywriter must possess.
1. Solid knowledge on IT
An outstanding copywriter must have a concrete background on IT industry. IT copywriters that have a prior knowledge on the field save you from explaining all over again. Moreover, you are secured that he can stand alone on the job and will still perform well. You do not want to risk trusting your business on a copywriter that has a little or no knowledge in creating an IT copy.
2. Wide experience in technical writing
Knowledge about the IT ideals and principles are not the sole ingredient in writing an excellent copy. IT copywriters should also have an experience in writing technical papers. Make sure they can write well-formulated copies that leave clients astounded. Furthermore, they need a wide familiarity on technical writing to be able to bridge the gaps between ideas. Writing skills make every thought fluid and comprehensible. Weave your knowledge perfectly using the needle of technical writing and see your business go up the hill.
Since you are targeting Internet users who frequently visit various sites a day, it is vital to check whether your copywriter is effective even in online writing. Make sure he is flexible enough to attend to his clients’ changing needs and objectives.
3. Good educational background
We do not want to be discriminating here. Of course, almost every field of knowledge can be self-learned. Not being able to attain tertiary education does not limit you from the possibility of writing excellent copies. However, the concept of information technology is complex and intricate, and so are your future clients. As a result, you need to choose a copywriter who has good educational qualifications.
Look for IT copywriters who are brilliantly trained in the areas of researching, information filtering, knowledge application, and many more. However, make sure he can adapt to customer who aren’t very technical. It is best if you can find a copywriter who can write simply but still, with class.
4. Familiarity in managing issues and decisions
IT copywriters become a part of the decision-making. They are not merely passive spectators but active participants in your venture. Therefore, you must hire someone who can make sensible opinions and suggestions when dealt with an issue. Make certain he is stable under pressure, problems, and great stresses. He does not typically meddle with your business but when he does, he makes sure he could influence you.
5. Know-hows in marketing
Since the purpose of your website is to market and advertise products, your chosen copywriter must know the basics of online marketing. He should have an enormous chest of marketing strategies he can use effectively. He must be flexible enough to catch up with the changing market and needs of the clients. It is better if your IT copywriters have already worked in the marketing industry.
6. Strong and legitimate testimonials
You cannot accept a person who has just walked straight to you and has offered his costly services, saying that he is a professional copywriter. You should not be fooled at once. Ask for validations that will prove his claim of proficiency. Ask for a certificate of education or certifications from previous employees stating that he is, in truth, competent for the job.
7. IT portfolio and other work samples
Besides asking for documents, also request for your copywriter’s portfolio which contains his sample works. Evaluate if he is really what he claims to be. Do not be fooled by accepting them just by presenting themselves through falsifiable statements. Moreover, read the content of your copywriter’s work and use it as a basis for judgment. Check whether he can still be an outstanding employee when put to work that sets him to perform alone.
8. Prior understanding on the needs of the clients
Your IT copywriter must be aware of a client’s tendency to always think of his benefits. You must hire someone who can justify your product to your prospects. A true copywriter must always know how to rebut when asked on the contributions he could inflict to clients. He must be able to uncover in his copy compelling benefits that would drive to people in availing the IT product or service.
9. Value worth investing
Their impact on your business must go beyond their written copy. IT copywriters must be able to bring in unique strategies, unparalleled tactics, good imagery, and a wide list of contacts. Your man should not only create you excellent copies but insurmountable profit as well. They must be able to contribute not just money and knowledge but also new ideas.
10. Basic copywriting requirements
Of course, basic copywriting requirements are must-haves. You copywriter should agree to your terms and agreement. Consequently, he must sign a contract with you supporting his agreement and pact with your business. Curriculum vitae, SEO copy skills, a time table, and schedule are also pivotal in hiring future copywriting partners.
IT copywriters act as a cove of unimaginable treasures and possibilities. Do not be careless in choosing your personal copywriter but be vigilant in proving that he can be an influential and powerful investment.