Over optimizing your article will do you no good. This is the truth when it comes to search engine optimization (SEO). Many writers fall into this trap only to realize their folly later on. If you are thinking about trying over optimizing, ditch the idea altogether. Read on to find out the adverse effects of it on your site and business in general.
How over optimizing is done
When writing online articles, you need to identify your keywords. After that, you have to put your keywords in your article. Specifically, ensure that your keywords are spread all throughout your article. This is done to make your site listed ahead of other sites by search engines.
Thus, some writers litter their write ups with keywords. They put the keywords in every other sentence and as often as possible. This is how you do over optimizing. However, it must not be resorted to. It may do more harm to you than good. While keyword density is essential for SEO, keyword stuffing is a no-no.
Effects of over optimizing
When you are overdoing it, a search engine spider will detect that you are deceiving it. It will know that you are stuffing keywords for it to rank your page ahead of others. The result? You will most likely get a low page ranking. Your article can be categorized as spam. Worse, your site may be blacklisted for over optimizing. Worst, the search engine which blacklisted you may be a major one such as Google. If this happens, your dream of more money coming from more traffic generated by high page ranking will be shattered. Your site will lose credibility and you will likely begin from scratch. This is something you don’t want to happen. So you better manage your keywords in such a way as not to raise red flags that you are over optimizing.
How to manage your keywords
In order for you not to be labeled as an over optimizer, you need to consider your keyword density. Keyword density is determined by how many times you place your keyword in your piece. Usually, writers use a percentage to measure and manage their keyword density. For example, if you have an article that contains 400 words with a keyword density of 6% then you must mention your keyword 24 times therein.
The ideal percentage when it comes to keyword density is in the range of 3-8%. Beyond that is already considered by many search engines as over optimizing.
The right keyword density puts you at ease. You will not fear sanctions from search engines for committing it. Meanwhile, you can improve your page rankings by putting the right amount of keywords in your article.