Customer buying plays an important role to every kind of business, be it in a sole proprietorship or a corporation. More importantly, it produces sales, and eventually profits, that could prevent your venture to dry up and dry. Buying customers water your seed capital that it may grow and prosper until your business makes a name in the industry.
In order to make your dream of growth happen, you need to strategize a plan that can stimulate customers to buy.
Make Customer Buying a Continuous Habit through these 4 Efficient Ways
Here are some wonderful and proven ideas.
1. Appeal to their Emotions.
Customer buying does not start with the mind but with the heart. Buyers are not usually into products and services that could make them save more money. They are always after fulfillment and satisfaction. People tend to look sideways to find the products that could satisfy their needs and cravings.
Remember that besides being a business owner, you are also a meticulous consumer. You know that the one purpose that pushes customer buying is to fill the needs of a certain emotion or sense. You buy chocolates to satisfy your hunger, and you buy cars to make you feel financially secured. Therefore, take advantage of this set-up and create advertisements that could stimulate pleasant feelings about themselves.
2. Make them feel sorry.
You must advertise as if it would be the consumer’s loss not to purchase your goods. Tantalizing promises can be a good motivator but fear stands to be greater. It is a feeling that consumers always want to eradicate. Nobody is fond of losing and being left out.
Tell them the casualties of not having an air bag safely installed in their car. Surely, they do not want to be left unprotected and in danger once a car accident occurs? Remind them how important it is to have a fire alarm system at home in case of fire emergencies. Put in mind that buying customers is well stimulated with the right mix of fear.
3. Say it is a game of “yes” or “no”.
To groom customer buying, you have to make a special promo that will hype them up. Do not make advertisements that will extract too much money on you and will still leave you with unfruitful results. If customers find it hard to decide whether to make a purchase or not, give them a deal that they cannot resist. Combine your products into one package and see your business go up the market.
4. Make customer buying easy.
Customers do not have all the time in the world to go through a long purchasing process. Patience can also be limited to a number of consumers. Sure you do not want to let them frustrated and angry knowing that you do not have the service to accommodate debit or credit cards. In order to stimulate customer buying easy, offer different modes of payment they can choose from.
Apply this to your marketing strategies and see your sales and profits go skyrocket!