Copywriting secrets are usually thought of as something that one can source from other books but the Bible. In reality, however, it is probably why it is the number one best-selling book of all time. Well, you know, aside from the fact that it is the source of all wisdom.
5 Reasons Why Copywriting Secrets are found in the Bible
Most of you probably don’t understand what I mean. I have tried to read all the good books about copywriting secrets. I even researched some myself. But nothing compares to the very basic secrets from the Bible.
- Put Emphasis on the Benefits and not the Features.
One of the first ever secrets was how the Garden of Eden was introduced in the Book of Genesis. It may be bad or negative example. But the story truly captures the essence of copywriting secrets of enhancing benefits.
Read the part where the serpent talks to Eve to convince her to eat the forbidden fruit. The serpent doesn’t describe the apple. He tells Eve to eat it because of the benefits. That “Your eyes will be opened, you will be like God…” so to speak.
Another example is the book of Revelations. The promise of health, recognition, wealth, eternal life and mansions without mortgages are made to the “overcomer.”
This first and most important of the many copywriting secrets put stress on the things that would matter to any reader. Or at least, give them the idea of grabbing a benefit.
- Using Testimonials.
As weird as it sounds, this is one of the secrets many of us fail to recognize. But it is constantly expressed or seen in the Bible. Copywriting secrets like this is best revealed using the first four books of the New Testament. They are the gospels of Matthew, Mark, Luke and John. If you are not aware, they share many common stories.
How is this seen as one of the many copywriting secrets? The stories depict their idea or story about the Rabbi, the Prophet, and Jesus Christ. In addition to thism various other related stories are also put into the Bible. This give a good and miraculous idea of Jesus Christ in the Old Testament.
Inferring, or deriving copywriting secrets from this, we can see that a testimonial, even in the Bible, creates a strong impact. If we take a look at this in a business perspective, testimonials from satisfied customers, which in this case is Matthew, Mark, Luke and John strengthens or approves of a great and powerful person Jesus Christ. Because of the dozens of testimonies made in his favor, Jesus becomes a Son of God and a miraculous being.
- Admitting Flaws and Addressing Them.
True is the effectiveness of the strategy introduced by master copywriter Dan Kennedy in his book “The Ultimate Sales Letter”. He explains that one of the many brilliant copywriting secrets is the admission of drawbacks which you may not commonly hear.
In reality, if we try to admit a drawback and openly share it, your honesty and credibility shoots off the roof when it comes to your customer. For instance, when you say, “ While we may not offer the cheapest prices out there, we can assure you that we will be able to provide the best and quality products that sufficiently adds value to your money.”
In this case, you are admitting the fact that your products are pricey. But aside from anyone else, you get good quality.
So can the Bible show us one of these amazing copywriting secrets? It’s simple, many disciples have chosen to follow Jesus despite possible suffering and even death. But they choose to follow because they believe that through their suffering they will be able to harness eternal life. In this instance, Jesus admits to the many hardships following him might entail. But though the path traveled by may be difficult, eternal life is at the end of this path.
- Motivating Procrastinators through Limited Offers.
The Bible is a constant call to procrastinators. This is exemplified by sections that invite a call to action. This is definitely one of the basic copywriting secrets or principles we have missed in the Bible.
Humans are typical procrastinators which is why different actions were made to invite a ‘call to action’ that encourages procrastinators to move. Take a look at Hebrews 3:7 for example: “Today, if you hear my voice, do not harden your heart.” It was in Noah’s Ark that we read about the death of procrastinators who drowned while Noah and his family found safety in the ark. The Bible also tells of a story of a farmer who built bigger barns to store his grains without learning that his life will be taken away that same night.
Jesus never tried to say go forth and think about the circumstances and consequences. Jesus took a different approach and sent a message for all readers to act now!
- Researching Target Markets.
Believe it or not, copywriting secrets like this exist in the Bible. In the book of Hebrew, he was able to tell stories about Jesus that have not only touched our hearts but made God a more human image allowing him to understand the people in a better way.
Copywriting secrets such as this show how important researching a person or a customer is in business. It helps us become more relatable and in this sense of relating that we can fully understand what customers want and what they need.