Convert prospects into customers is every marketer’s primary goal. Of course, it is expected from you that you have done your research. You have attended seminars, lectures, read books and whatnot. These are all how to build relationships with customers and how to retain their loyalty. However, none of these would answer how to convert prospects into customers.
Despite having to pay for seminars, lectures, books, even workshops, there is an easier way in order to achieve this goal. Always remember that these prospects are there to be convinced that they need or want your product or service. They wouldn’t think of talking or approaching you if they didn’t.
Steps in order to convert prospects into customers
The first thing you have to do is to make them an offer. Every sales pitch and marketing strategy will all boil down to the offer that you make. The best mindset in order to hook your prospects is to keep the famous words uttered by Don Corleone, “I’m going to make him an offer he can’t refuse.”
This mindset will give you the courage and confidence that you need in order to hook your prospect. However, your offer must not stop there. You have to remember that you still have to reel them in in order to become your customer. The best way to do it is to improve your offer.
You don’t even have to wait for a response to your first offer. You can just offer a good deal and make a better one while they are thinking about it. Offer something like a price discount or a package deal that would surely reel them in. Still, think that this is not enough to convert prospects into customers.
However, you can’t be the only one giving something. Even if they haven’t made up their mind yet, give them a deadline on the deal. This might be thought of something as a negative but there is nothing wrong about it. This will help them think faster and ignore the offer that your competitor might be giving them.
The next thing you ought to do is to make a follow up with your prospects. This is an important part of the strategy if you want to convert prospects into customers. This could lead to a great increase in your sales by simply just following up with your prospects.
You have to remember that the people you talk to have not yet made up their minds. Also, when you are meeting them the first time and showing them your products or services, they wouldn’t automatically be thrilled at the onset. They might not even be automatically your customers the second time around.
The way around this is to have a follow up system in order to convert prospects into customers. You can give them a call or send them an email about the deal, or improving the deal, or even informing them more about the service or product. You have to show them that you want them to become your customers.
If you will be sending an email as a follow up strategy, remember that it is best to be at a first name basis. This will keep things personal and it might even make these prospects feel needed. This is a sure way in order to convert prospects into customers.