Viral strategic marketing is an effective way to achieve your business objectives. The objective is not simply to adopt viral strategic marketing in the business. You have to carefully choose what strategy to employ in order for your marketing plan to be effective.
How to Achieve your Goals via Viral Strategic Marketing
One great way to achieving the goals of viral strategic marketing is through the use of e-mails. Sending e-mails may be an old strategy. However, marketing experts are still using e-mails to promote their brands. This is because e-mails work, provided they are crafted appropriately.
To be an effective marketing strategy, your e-mail has to be personalized. Personalization does not mean that each email that you send out to 1,000 people is unique. It only means that for each group, your e-mail must be crafted based on their needs and wants. E-mails for teens are worded differently from those that you should be sending to the yuppies. If your niche market involves mothers, you would be communicating different thoughts to first time mothers and those who have grown up kids already.
Also, make sure that you e-mails are grammatically correct and contains short but meaningful sentences. You don’t have to send a litany to your readers. Most often, it is the short messages that drive home the point.
Caveat, do not sell right away to your readers. Make everything subtle. Find a way to insert your viral strategic marketing plan—that is, to make your readers share what they learned to their friends and loved ones. A simple message like “feel free to forward this message to a friend” is not the viral marketing that we are talking about here. You have to construct an e-mail that will make your reader want to share it to her friends. For instance, you can offer discounts and freebies for those who will share the e-mail to at least five friends. There may also be a hilarious video at the end of your e-mail. Or you may include an inspirational story that is worth reading and sharing.
If you are new to using e-mails as a form of viral strategic marketing, you may consult experts or read online tutorials. Also, remember that what matters is that your message should be something of value. If everybody knows what you are saying already, the challenge for you is to make it interesting and appealing.