Viral marketing just isn’t what it used to be. Gone are the days when email blasts were a thing. Or the only thing, for that matter. Times have changed, online marketing has evolved at a headlong pace, and now it takes more than sending out emails to get your marketing efforts to reach viral level. Creativity is now the benchmark for a successful viral marketing campaign. The more creative you are with getting your brand across to your target audience, the higher chances you’ve got in breaking into the public consciousness – fast.
So what does it take to get your viral marketing going in today’s vision-hungry web populace?
1. Emails. So this might come as a surprising first in this list, especially when I spent a substantial amount of words claiming this technique to be passé. Don’t get me wrong: emailing is still as relevant to viral marketing as it was ten years ago; it’s just that there are many other platforms where you can bring your efforts. As a matter of fact, emailing can still be as effective as any of the strategies that came after it. There’s a reason why it continues to thrive: it actually works and is considered to be essential in any campaign.
2. E-newsletters. An offshoot of email marketing, E-newsletters have become popular with marketers and customers alike. E-newsletters have become a preferred method of online marketing, particularly due to its informative and visually attractive nature (that is, if you craft yours that way) and is a great way to invite prospective customers to visit your website.
3. Blogs. Blogs are a gift from heaven for online marketers. This is considered by many to be one of the most successful viral marketing currently available. And this is not without reason. Apart from promptly providing relevant updates to readers, blogs also provide for interaction between marketer and customer. It also allows for inter-blogger correspondence, thus helping you build your brand’s network even more. Want to raise awareness easily and effectively? Blogging is the way to go.
4. Chat rooms. This can be done in two ways: join chat rooms and try your luck engaging with potential customers in there, or just embed a chat room in your site. This sort of real-time communications encourages your customers into ventilating their questions and concerns regarding your services. Nothing spells revenue better than top-notch customer service.
5. Tell-a-friend option. It’s like the traditional ‘word-of-mouth’ medium, except that your customers don’t use their mouths, but with a button that allows them to share the good news about your brand to their closest friends. Build a chain and keep it going.
6. Interactive site gimmicks. Your customers want them to feel that they’re your only customers in the world. Make them feel more special with additional perks included on top of your services and expect them to go out to the world and excitedly share their intimate cyber-experience with you to their friends.
7. Viral (-material) videos. Video sharing sites like YouTube and DailyMotion have become so popular in the past few years, with millions and millions of viewers every minute from across the globe. Capture your creativity on film – make a video pertinent to your marketing campaign and shower it with all the wit and humor (even cuteness) that you can afford and watch the views pour in. This strategy, when used in conjunction with the next item, is sure to get your viral marketing campaign on fire.
8. Social Media. Log in to your Facebook account right now and observe your news feed activity. Observe how your most popular friends share content excitedly to their over 2000 friends. This is the kind of power you want to harness: the ability to reach as many people as possible without any kind of effort whatsoever. Let those who are interested in your brand do the work for you, and voila! Instant views. And if you get lucky, you might even make it to the trending list. Get ready for the influx. And please… PLEASE do not underestimate it.