Planning a brochure for your business is not an easy task. Yes, it may be just a bunch of words trying to convince the reader to purchase or visit your office. If your goal is to simply make your business known, planning will surely seem a waste of time. When planning a brochure, your goal should be to sell. With this objective in mind, you will be constrained to think of how to get a bunch of words and a number of pictures influence your reader-clients to do what you want them to do.
Brochures are fantastic marketing tools. They are pocket-friendly, easy to distribute, and inexpensive to produce. To make your business brochures effective in marketing your products and services, planning a brochure is necessary. Here are some tips on how to plan for your business brochure.
Planning a brochure concerns quality
You cannot just grab a bond paper, print the word “buy”, and add some colors like it is a 5-year old’s work. Brochures are more than just a piece of paper. Planning entails making sure of its quality, and quality boils down to the type of paper you use, organization of content, size, and typography.
There are two types of paper to consider when planning a brochure: glossy and matte. Glossy papers are often types cheaper but be careful because some papers tend to not absorb inks immediately. This could produce messy-looking brochures. Matte paper often come at a price but it results to a more sophisticated look.
Planning also requires organizing your content. What do you want your clients to know? What do you want them to do? To easily organize your thoughts when planning a brochure, follow the AIDA format – Attention, Interest, Desire, and Action. The front of your brochure should be able to grab attention. Your content should tap the interests of your readers. Knowing them is necessary at this point. Let them know that your business can satisfy their desires. At the end, add a call to action.
The quality of your business brochure is also affected by its size. Hence, when planning a brochure, make sure that you consider the size of the paper as well. Brochures often come at short bond paper sizes but you can also opt for postcard sizes. It really is up to you. Go with the size you are comfortable with.
Choosing typography or the fonts of the letters to be used is part of planning a brochure. DO not use fonts that are too fancy. Make sure that every letter are easily readable. Maintain the formal atmosphere of a brochure by going with business fonts like Times New Roman and Arial. Whichever font you prefer, make sure that they are uniform all throughout your brochure.
Involve your graphic designer when planning a brochure
You can always layout and print your brochures yourself. Should you choose to have a graphic designer to do the work for you, make sure that you involve him in every step of the way. Involving your graphic designer when planning a brochure results to a more effective marketing tool. Remember, a designer does not simply layout and print your brochure. They are often also knowledgeable on what really works for businesses and which does not.
Planning a brochure is not a walk in the park. However, it can be easy if you will have a clear business goal in mind. Do not forget to call your graphic designer when planning.