Target audience of your business should be determined right from the start. You can’t sell to just anyone; it is your key to success.
To keep up a conversation with someone, you must know his likes and dislikes, and you must find a common ground so as not to make your conversation short-lived. Knowing what topics to talk about to your target audience allows you market your company to him or her in the way he or she will like.
In selling and entrepreneurship, connection is key. You must have a clear understating of your target market. This is the same for marketing. If you want your target audience to stick around listening to you talk about your service or product, you must establish connection. And the only way to establish connection is by knowing something about your audience. What are his problems? What are his needs? You have to understand them in order to provide solutions for their problems.
Finding a specific group of people you want to help allows you to research about the best solutions that can help them. This is why it’s important to establish your niche or your target audience. This is only way to establish connection and to communicate with them effectively.
Once you’ve found your market, you must then find ways to market to them. So how do you do this Know them. Define them. I have come up with 10 questions that you must first ask yourself to help you picture your target and to help you know where to find them. These are universal questions that you can apply to your business or target audience, regardless of what they are.
Take note that at this point, you only have a vague picture of your target market. So, educated guesses in answering these questions are okay. As your business grows, you’ll have a better understanding of your niche more.
10 Questions you must first ask yourself to help you define your target audience
What is their primary problem you can help solve?
Know and identify the current problems your target audience are dealing with, this is the problem that you will help solve. It can go from relationship issues to job issues to anything. Be as specific and focused as possible.
Are they primarily male or female?
Identify your target audience; are they mostly female or male? This will help you understand them better.
How old are they?
Identify the age group your niche belongs in. This will give you a picture of not only their age but also of their current social status.
Where do they live? What type of community or neighborhood; urban area; suburban area? Does your location limit your ability to market your products or services?
For example, of your target audience are high functioning professional women, they probably live in a nicer suburban neighborhood or perhaps an urban area. You need to determine where majority or target lives and decide whether you only want to work with those near her are or if you want to expand on larger geographic scale.
What type of work do they do? And where do they likely work?
Identify the type of business as well as geographic location. Identify the fields that your target audience is probably in. Know which fields you want to focus on while taking into consideration where you feel you will gain the greatest number of clients.
What is their socio-economic status? How about their annual household income?
You should know whether their enjoying financial success or not. Knowing if they have a good income and enjoy the finer things in life will help you know which products and services to offer to them.
How do they spend their leisure time?
Based on what you know with your target audience you can only make assumptions as of this time. Is it likely that they are frequent gym or health goers? Are they out to movies or dinners most of the time? Do they have children which make them spend their time at school events?
Start with assumptions and refine your options based on what you know with your audience.
What is their family structure or home environment?
Are they primarily single or married with children? Home environments vary, this should be your consideration on writing marketing messages to your target audience. Focus on what they have in common and stay away from ambiguous topics.
Do they belong to any associations or professional organizations?
At this point, you should already have a clear picture of the age group, social status, and professional work your target audience belongs in. This will help you identify associations or professional organizations they probably belong to. Once identified, you can determine these as great venues for networking and speaking opportunities.
What are their media habits?
Know whether they are newspaper or magazine readers, if so, which ones? Do they listen to radio? Watch TV? What programs are they into? Are they frequent internet users? What sites do they usually visit? These are all potential avenues to reach your target audience with your marketing message.
Again, you will have to make assumptions in answering these 10 questions. You can do this better if you talk to your current clients and get insights from them. You could also talk to friends and colleagues who fit the audience profile you want to target.
Once you have a defined target client description, you’ll have a much better picture of where you can find them. Now, the only thing you have to worry about is creating the marketing message that will speak to your target audience. The more you know them, the better your message will hit home with them. Your message is the magnet that will attract them to your business.
If you’d like to learn other 10-marketing strategy points you can use to easily start attracting exactly the clients you want to work with, I suggest you visit ttp://www.10stepmarketing.com for details on a complete resource guide to finding your target audience and marketing to them.