Advertising that sells elicits varying responses from people. Some may think that advertisements are annoying or irritating, while other times it compels you to instantly buy the advertised product. There are also frustrating times that a product lingers on the mind despite your want to forget about it. In other instances, you just cannot recall the name of a product. Occasionally, though, an advertising that sells actually conveys helpful and useful information. Clearly, advertising has different and opposing effects on people. The type of advertising text or the content of an advertisement dictates whether the result is an advertising that sells or just the opposite.
Components of Advertising that Sells
There are four types of advertising text, namely persuading texts, urging texts, informational texts, and reminding texts. A persuading text highlights the advantages and benefits of the products. On the other hand, recall is the objective of an urging text. It achieves this by employing repetition. An informational text provides clear and short details about the product. Reminding text, the last type, uses very brief message. Using these types contribute into producing advertising that sells.
The four types of advertising text are distinct, but they all include five essential components which are the title, subtitle, main text, caption, and comments and slogan.
To have an ad sells, the title must be powerful and appealing. The main objective of the tile is to capture the customers’ attention. Remember that everyone is a potential buyer. So, an unremarkable title will cost you the opportunity to offer your product to potential clients.
The subtitle connects the title with the body. It enables potential customers to make sense of the advertising text at one glance. Using interesting subtitles is another way of creating an advertising that sells. So, do not waste the chance.
- Main Text
The headlines of advertising texts normally contain promises and bargains. In an ad that sells, the main text or the body should be able to support all the promises found in the headline. The body is the core of an advertising that sells. To be effective, emotional words, phrases, and statements must be used in forming the product image. Emotions ordinarily appeal to the public and influence them to purchase.
The body contains clear and simple words. The goal is to present the product to the customer in a manner they understand. Complicated vocabulary has no place in advertising that sells as it discourages customers from buying. As much as possible, the product information must be presented briefly but clearly and completely.
Additional and less important information about the product are placed in the caption.
- Comments and Slogan
Comments illustrate a specific characteristic of the product and focus on the pictures and photos included in the text.
There are a number of literature sources that dwell on advertising that sells. Covering everything is just an impossible feat, so this article will not try to reveal all advertising secrets. Just remember that an ad that sells is naturally appealing without trying too hard.