Managing your website is a big responsibility that you have to wholeheartedly attend to. It covers a lot of tasks and requires considerable funding and manpower. Hence, being knowledgeable about the right strategies is important.
Want to know what strategies are best? Below are eight tasks that you have to perform that will help you in managing your website successfully. Read on.
- Identify and define your objectives.
Having a clear set of objectives is crucial in managing website. It will guide your team towards your final goal. Do you plan to set up your site to sell products, to provide customer support, or to promote investments?
Once you have decided what your goals are, set performance benchmarks to help you in evaluating your progress during a specific timeframe. After all, managing your website can only prove to be successful if tangible, quantitative results are produced.
- Do a stakeholder analysis.
Identify the people with an interest in your project. Also, make it a point to recognize who among these people are in support of or against your project. Needless to say, influential people who are supportive of you managing your website are allies. Learn to appreciate and preserve their support as it may be of help in the future. Those who you identify as highly-influential stakeholders that are against your project should be strategically dealt with. Aim to reduce their influence in managing your website.
- What are the deliverables?
Define the deliverables with your team. It requires a lot of output like page layouts, headers, content, and sitemaps. The stakeholders should agree about the deliverables—from the content to the deadlines.
- Carry out project planning.
Your plan should detail how your objectives are going to be reached. Project planning for managing your website covers the vital aspects of how much manpower, budget, time, and resources are needed. Estimate the time and energy that each step of the project can possibly consume and construct a timetable based on your estimations. Also, make sure that everyone is aware of the schedule and what deliverables are assigned to them.
- Communication planning.
To ensure smooth operation when you’re managing your website, communication is vital. The entire team should be knowledgeable about the objectives, deliverables, timeframes, and individual working requirements. Set up a regular schedule for meetings and updates. When managing your website, receiving periodic reports about everyone’s progress will minimize delays and conflicts.
- Track your project diligently.
Of course, you should always make sure that you’re available on the times that you have set for reports and updates. No one likes to be taken by surprise when dealing with an important project like managing your website. If delays or setbacks do occur, learn how to re-schedule and juggle time so that losses can be minimized.
- Establish how change should be handled.
Of course, changes are inevitable when you’re managing a website. Having a set strategy for when this happens will greatly benefit your team. You can form a committee which will oversee a proposed change and decide if it should be rejected or approved. Alternatively, you can also decide on changes yourself while consulting a key stakeholder.
Remember, however, that changes will always impact your project costs and schedule. When managing your website, refrain from blindly accepting changes. Always weigh the pros and cons.
- Risk management.
It’s best to identify the risks present early on. Decide how likely a specific risk is to happen and how much impact it can possibly cause on the project. Create a plan of action that will serve as a protocol to follow when you’re faced with risks. Start with the high-threat, high-probability risks and work your way to the low-threat, low-probability ones.
Managing your website is all about being prepared
The eight steps discussed above all point to one thing: managing your website greatly depends on your preparedness. Always have a plan B just in case things don’t work out. The best practices in project management are the foolproof ones, and they will always give you the best chance of being successful. Having a bunch of alternatives and action plans handy will save you a lot of frustrations when managing your website.