Advertising career comes with a lot of opportunities and potentially-lucrative pay. Every day, you see multimillion-dollar marketing campaigns flooding our televisions, publications, and social media. Add that to the glamour of representing top brands and companies, and you get one of the most popular career paths today.
According to statistics from the Bureau of Labor, a public relations and advertising career can earn you an average of $633 per week in non-supervisory job positions. Companies in this field put together advertisements for other organizations and companies. They also come up with campaigns to build up the image and popularity of their clients. An advertising career will get you involved in radio, television, and the internet, among others. Also, you’ll dabble in direct mail, display ads, and billboards as agreed upon by the client.
The wide reach of a career makes it a lucrative profession. The demand for skilled and educated advertising professionals is on an all-time high. This clamor for the best people is still rising as of the moment, with the advent of technological developments that open new avenues and options for advertising.
How can I start an advertising career?
To be successful in this industry, you have to be a cut above the rest. The best way to keep a competitive edge is through obtaining a formal education in advertising. Degrees for a future advertising career can be obtained from both public or private colleges and universities. Some areas also have technical schools that offer diplomas or certificate programs.
Traditional four-year programs being offered at colleges and universities offer advertising courses within a more general liberal arts degree. You can study your advertising courses with other majors like business, communications, arts, or commerce.
How much schooling does an advertising career require?
An advertising career will require varied degrees of schooling depending on the position or job in question. For someone who is only starting out in an ad career, a bachelor’s degree in the liberal arts is usually required. There are entry-level creative positions. However, which do not require a degree.
For a more advanced advertising career, like a position as an art director for example, at least a 2-year degree from a design or art institute is needed. Apply for an ad career as an assistant copywriter. A degree isn’t usually required anyway. However, getting one will help you develop even better communication skills.
What entry-level positions can I start my advertising career with?
Some of the entry-level positions you can apply for involve account management, market research, and media coordination. Find these too advanced for your level of skills and education? You can apply for an internship in the meantime. This will also help you build up a good portfolio for your future advertising career. Participating in an internship program will help you land a job when you graduate.
Also, doing some course work in design, marketing, accounting, and statistics can give you the skills and experience needed in an advertising career.