Really Simple Syndication or Rich Site Summary means updates of websites that are publicized or RSS for short. This usually provides a link to the source and contains the title update from the website. These sometimes have photos or summaries of the latest posting. The ones with summaries allow the viewer to skim through and can decide, at a later time, if they would like to visit the website. So what are the pros and cons of RSS? How do you use it and how is RSS related to internet marketing?

Pros of Using Really Simple Syndicationreally simple syndication

Really Simple Syndication provides a few pros when it comes to updates and time saving. As a user you can definitely save time when updates are posted as soon as it comes out and since some RSS feeds provide summaries, you can prioritize which article or item you would like to read first. The choice or subscribing is within the user. Your email will be free from spam and your inbox will be more organized. An email is required to use the service of RSS aggregators, however, updates will not be sent there and your privacy will be kept confidential. If you would like to delete RSS feeds you can simply press delete. It’s that simple. Another benefit of this is the advertising market. Since mail is not sent as spam, those who want to stay updated with the products will be notified, thus benefiting both user and website owner.

Along with the pros there are some cons or disadvantages of Really Simple Syndication. Since users want photos or graphics to appear when they view feeds, some prefer being updated through email. Also since this is new, some websites still do not support RSS. Views are often confused when they do not see a website displayed in the RSS feed, therefore leaving them guessing on which feed they are reading.  Since it is easy to unsubscribe to RSS, the reason for unsubscribing is unknown and the publishers are unable to know exactly how many subscribers they have and how often they visit.

Now that you know some of the pros and cons of RSS, let’s discuss how to start using it. There are just two things you need and an RSS feed is one of them. This comes from websites supported by RSS or a list of variety websites.

The second thing you need is a RSS aggregator; this reads the feeds by scanning and collating the latest data from the internet. There are 2 forms of aggregators, one of which requires money to download and the other free of charge when used from the web. Experienced users usually pay for the download version. However, the internet based free aggregators are also good to use and recommended for beginners, just an account registration will do and you will be able to use their service. Paid and web-based aggregators both allow you to customize your feeds, therefor, it’s up to you which form you would like to utilize. Once you have decided which aggregator you would like to go with, scan the websites homepage for RSS or XML. This has the code you need to place in the aggregator. After the code is pasted you will see the URL website. You can then start reading the RSS feeds from the site.

The main purpose of Really Simple Syndication was to provide users a way to customize their homepage. It consists of links to sites they are interested in. RSS feed readers will have access to products and available services in real time. Therefore, marketing to those who are interested is easy and convenient. If you would like to use RSS to market your products or services it is best to pair up with an email provider, networking websites, and even blog websites. There are just a few tips to maximize your network and marketing scheme. The popularity of Really Simple Syndication is growing. With this in mind, it will soon be utilized by all web users.

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