Page rank refers to the algorithm utilized by Google Search in order to keep track of website rankings in the results of their search engine. It was also designed to measure website pages’ importance.
You may have heard how article marketing helps in increasing one’s website’s page rank. This may be correct in terms of principle, but the fact of the matter is, it is only applicable to individual pages and not your whole web site. As the name implies, it provides a rank of a page, and not the full site.
Page Rank in Google’s words
According to search giant Google, page rank provides a general estimate of a website’s importance, through a count of the number and links to a page’s quality. This means we can assume that the more important a site is, the more links it has from other sites.
Google though employs other algorithms in getting search engine results and not just page rank. It just happens to be the first and the most popular one.
History of page rank
The term is actually named after its founder, Larry Page, which he designed while still a student at the Stanford University with the help of fellow student Sergey Brin. These two eventually founded search mogul Google, the brand name of which is a wordplay on ‘googol’ which means quite a huge number. Eventually they trademarked ‘PageRank’ to refer to that term that estimates a webpage’s popularity or relevance based on the keywords or search terms applied.
How page rank works
You should also note however that it is just an estimated measure that relies on the number of links a webmaster comes up with to lead to a page on a specific site, and has less to do with the page’s popularity or relevance. A high page rank would be possible via a strategy of numerous links, where content or relevance or keywords used may not be so critical.
Because of this linking strategy and not webpage content that often matters, Google and other search engines page ranking is being questioned. There are now signs that point to page rank not being that critical when it comes to a website’s general index listing. But nevertheless, article marketing is and will still be in the future the best strategy for that race against search engine listing.
If you ask why, this is because most likely search engines will still be using linking strategies due to reciprocal liking methods. It is quite safe to assume that until now, links from a page that links back to that webpage are being negated. Those links that are included in the algorithms of search engines are only those which are authentic, which means only those that do not require a link back to them, provided by those directories.
In short, in the future, it is highly probable that the page rank by Google will be established by authentic links that do not reciprocate back, and that article marketing will still be the best strategy. Those links being reciprocated will not be included in the computation of page rank.