Online coupons can greatly affect any business, whether it’s solely an online store or a physical site with a web page. However, success still depends on how well you utilize this underestimated come-on.
There is a whole store of benefits in using online coupons for your business. Here are a few tips and tricks on how to maximize the use of coupons.
Increased traffic via online coupons
These coupons and discounts can go a long way. There’s the benefit of enticing new customers as well being reminders of your services and products to existing clients. It can drive increased traffic back to your store, office or web site. Online coupons give your customers and prospect a reason to choose your business over your competition.
Better email marketing list
Coupons are avenues to bigger and better things for your business. A strategy you can use is to ask your customers or visitors to sign up for your online newsletter. Emphasize that to receive your online coupons, they must first sign up. It doesn’t require much from them and it only widens your email address list. Allowing access to your coupons this way allows you a bigger opportunity to follow up with them—and of course to resell.
Increased and repeated sales
Remember how online coupons create ways to drive traffic to your store? Obviously if that happens, then you also increase sales profit. When customers visit your store and redeem an online coupon, they will most likely buy more than just the promoted product. Same thing goes for a discount. Both your existing and potential customers may be much more inclined to try a new product or service they wouldn’t have considered otherwise.
Online coupons and viral marketing
Online coupons need not be restricted to your existing or new customers. Take advantage of word-of-mouth referrals. Encourage your customers to forward your coupons to interested friends and family members. It’s the oldest and least expensive form of advertising.
Increased customer loyalty
Online coupons can also help develop relationships with your customers. Offer them added value via tgese coupons. Let them know how much you appreciate their business. Keep their minds on you and they will forget about the competition.
Save your marketing dollars. Online coupons are the way to go. The coupons are far less expensive than traditional coupon advertising. Why? Simply because there are no production expenses and mailing costs. Just post your coupons on your website, and wait for the customers to pour in.
Reach the right customers. Companies like Loyal Email aim precisely for where your customers are living in, where they like to shop and what they like to buy. This makes your online coupons highly relevant and, of course, more effective.
The better your online coupon, the better your response
Utilize the coupons to offer savings of money. This can be through a dollar amount or a percentage off. Time savers such as free pick-up or delivery or gift- wrapping can be offered to your customers. Use your online coupons to promote any aspect of your business. For example, a restaurant may offer a “buy one entrée, get the 2nd one at half price.” A landscaper may offer “free crabgrass eater application” with a yearly contract. A movie rental store may offer a “2 for 1 midweek” rental. A retail store or website may offer “$20.00 off any purchase of $100.00 or more.” Think about how best to advertise and entice your customers with your online coupons.
Maximize your business profits by making use of inexpensive and effective tools. Offering coupons to your customers can surely help your business along.