multiple marketing techniquesMultiple marketing techniques are different promotion strategies. You use them to advertise your products and reach more potential clients. These strategies include both the conventional and unconventional way of promoting business. There is an old saying. It says that the use of multiple marketing strategies, whether subsequently or altogether, will give your business more exposure and visibility.

This discussion on multiple marketing techniques is still part of the series. As I have said in my previous articles, the success of your business will depend on how well you promote your products. How well do you reach your potential clients? You need to know how you can utilize the different media channels. This will help you to achieve your goal.

Promote using multiple marketing techniques

The following are the traditional marketing techniques. You can utilize them to increase your visibility among your potential clients.

Multiple marketing techniques #1: Newspaper ads

Newspaper is undeniably one of the major sources of information for Americans even with the onset of technology. It’s no wonder that it is also considered as advertisement haven.

One of the major considerations when using this technique is the location where the newspaper will be circulated. However, geographical barrier is slowly becoming a thing of the past. Thanks to the internet. Are you outside America? No problem. Advertise your e-business with the help of a website called Nationwide Newspapers ( It  can help you post your ads in newspapers circulated in America for a certain fee. They have reasonable promotion packages that you can choose from depending on your need. One of the more effective multiple marketing techniques, you must take advantage of this offer.

In using this marketing technique, you must always remember to include effective phrases in your message. The message must be brief. Yet, it must be powerful. It must have the ability to gather the attention of your readers. It must persuade them to buy your products. Remember that the best messages are those that are short but has full of impact.

Multiple marketing techniques #2: Billboards

One of the multiple marketing strategies you could use is the highway billboards. This is an effective technique if you want your products to be seen on national roads. It can also work if you are targeting to advertise to commuters. Just understand that this type of marketing is quite expensive. This is true if you want your billboard to be erected in prime locations.

There are two ways you could advertise using billboards. One, you can hire advertising companies that put up billboards like Just go to their site to know more about their offer. Second, you could buy a property near the highway and set up your own billboard. For this, you have to know the regulations set by your local government. Taxes and other requirements you need to submit should be taken into account. Find more about these multiple marketing techniques by going to They have a list of the things you need to know in erecting your own billboard.

Are you willing to pursue this type of advertisement? You need to pay an annual fee of $100 to $500. This depends on your ad location. There is also a one-time fee of $1000 to $3,000 for the design and printing. Though it is considered an effective marketing tool, this is more beneficial for local businesses. This is true to those who would want to advertise their products. Restaurants or hotels that are nearby the national highways are into this.

Multiple marketing techniques #3: TV Commercials

Aside from newspaper, one the greatest source of information is the television. Hence, it’s no wonder that there are numerous companies competing for the prime television slots.  In using TV commercials, choose the channel where you want to air. Of course, the higher the viewer ratings the better. But you must know that it also equates to higher fee.

Here are some of the companies that can help you to reach your clients: and Rates for National TV Spots start at $26 for 30 seconds TV spot.

Multiple marketing techniques #1: Magazine Ads

Another conventional technique you could use is to advertise in magazines. A company called MediaBids ( can help you to choose among their affiliated magazines for advertisements. Their service is free. You would only pay for the packages you choose to purchase.

Application of two or more techniques in your promotion will diversify the way you advertise your products. The multiple marketing techniques we discussed will greatly help you in increasing your exposure to your potential clients. Feel free to browse these websites and know the benefit and advantage of these techniques.

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