Motivate people that visit your website in order to increase the sales of your product. Having the right type and quality of the product to offer to your cuatomers is not enough. You have to motivate them and let them know why they should choose what you offer over the thousands of other products that are available in the market. This may seem to be a challenging task, but if you are successful in being able to motivate people your conversion rate and profits will definitely benefit from it. So the question now is, “How exactly do you motivate them to buy?”
Focus on what they want, not what they need in order to motivate people
Long ago, no one in their right mind will waste their money to buy something that they do not have any use for. Times have changed. Today you motivate people by emphasizing that this product is something that they definitely must have. Motivate them by making them crave for the product. People do not care anymore whether they have any food to prepare on the table, as long as they can take pride on the latest gadget they have recently purchased then everything is fine.
Motivate people to buy by emphasizing the pleasure they will get from the product
A person will not walk into a car store just for the sake of buying the first car that his eyes lay upon on. You should motivate people so that they will want the car that gives the greatest comfort, possesses the latest gadgets or will be able to make them look and feel good. He can buy a much cheaper brand like Toyota, but he will definitely go for a Mercedes at any time of the day even if it means sacrificing his ten thousand dollars worth of his savings. Motivate people to close the deal by telling them that your product will surely give them happiness for the years to come.
Avoidance of pain will motivate people to buy
You can try asking around, a lot of people will tell you that the choices they make whether it involves big decisions in life or a simple car purchase will always depend on convenience. The car brand Volvo rose in popularity not because of its looks or price, but because of the high safety standards it follows. Brands that are guaranteed to protect buyers and their families from the pain of accidents or any other inconvenience will motivate people to purchase from them right away.
These are just some of the many ways you can try to motivate prospects to buy your product. Try incorporating these ideas in your marketing strategies in order to improve your profit.