Keyword research is vital in your first journey to Pay-per-click advertising. As a beginner, you need to keep a small number of keywords that is still tolerable for you to manipulate. The ideal number of keywords that beginners should bank is around 100 targeted keywords. As you progress in this field, you can start to hire an experienced PPC marketer to commence a larger keyword research.
You have to remember that this research would be your starting point in your career. If you cannot control the power of large keyword campaigns, they will shave off all your savings. They will leave you without a single penny in hand. Fortunately, some keyword research techniques are simple and free. They can help you find targeted keywords with little competition, allowing you to enjoy greater benefits brought about by PPC advertising.
One optimized technique is the use of Google and excel. Just search Googles’ keyword research tool in Google. It will automatically pop up in the search results. This process allows you to discover low competition niche keywords.
How to Use Google Keyword Research
Researching for keywords using Google is simple and promises a hassle-free manipulation of keywords. Once you land on the main Google keyword tool page, you will spot a white box. This is where you will encode particular keywords. After typing the keyword, press enter and you will be led to a page of keywords that contain closely related phrases from your keyword research.
Next, scroll down until you reach the middle page where the text. Add all 150 is highlighted in blue bold text. Download all the keywords with text and .csv. If it is for excel, you might want to click on .csv (for excel). Once done, the data will automatically be transported into an excel spreadsheet. In the Google page, the data will only appear as green bars but once exported to the excel page, they will be transformed into numeric data. This is when your data becomes of great value.
Once the data is already laid out on a spreadsheet, you can begin your analysis. Start to contemplate on how these data can benefit your PPC campaign.
In the spreadsheet, data are divided into columns of A-D. The columns are to appear in this form: Keywords, Advertiser competition, Previous Month’s Search Volume, and the Average Search Volume respectively. Take notice that the two columns, advertiser competition and average search volume, are to be the focus of your keyword research endeavor. You need to merge these two columns to gain access on the number you can work with. Take a generalized average of these two to come up to a predetermined benchmark.
Since your purpose is to find low competition keywords, you need to use a general benchmark number that will estimate the competition and volume level. Remember that your aim is to have a decent search volume in targeting lower cost high converting keywords. If the keyword research goes beyond the benchmark, leave them be. But if they hit the benchmark or fell a little below it, then it’s time to include them in your PPC campaign.
First, get the figures that you will compare to a predetermined benchmark. You do this by taking the average of the advertiser competition and the average search volume. Do this for all the keywords that have been transported into your spreadsheet. Use a simple command to apply the equation and get the average of all the related boxes.
How do these averages help you in your PPC campaign?
To start off, you have to know that a good benchmark is around .50. This average is enough to deliver us reasonable competition with adequate search volume. Avoid averages that go up to .60. Usually, they are too expensive to bid on. Now, compare all the averages in column eh to the predetermined benchmark, which is around .50 or .55. Whatever falls below these averages are excellent enough to treasure. They appear to be the good fruits of your keyword research scheme.
Then, take all the keywords that met these criteria and copy them into a notepad or Microsoft word. Copy them back into the Google keyword tool and click enter. Now, apply the entire process that you just did to get the keywords you just plugged into the Google keyword tool. Do the same process you have done in the excel spreadsheet.
This time, you will find more targeted keywords to work with. Keyword research made you discover keywords that hit right around the benchmark and below it. Hopefully, they have lower competition, too. Sort the keywords to make sure that the particular keywords suit the product or service you are selling. Do this continually and you are off to a great start.