Customer follow up is indispensable for any business that aims to sell more. After an encounter with a potential buyer, you need to do follow ups regardless of whether you are able to sell or not. Otherwise, all your marketing and sales efforts are all but futile.
You should understand that customer follow up is an integral part of the sales process. The process does not only involve your initial encounter with a prospective buyer and the presentation of your product down to the act of buying itself. It also entails effective customer follow up to get your customers coming back again.
Reasons why Customer Follow up is a Must
Here are the reasons why you shouldn’t take it for granted:
- It gives your customers the feeling of being valued.
No customer calls by phone or walks in an office with the expectation of being treated like a mere stranger. They expect nothing short of a VIP treatment.
Through customer follow up, you can make your clients feel treasured. It sends a message to your client that you are enthusiastic to do business with them. They will surely love the fact that you phoned them just to check if they are satisfied with your product or service.
- Customer follow up helps you get valuable feedback.
Another reason why it is crucial in your business is because it can be your way to get feedback from people. You can ask your customers how your products benefit them. You can then discover what else needs to be improved with your current product offerings. You can also find out if there are glitches with your system of selling products whether online or offline.
Should you get negative feedback from your customers, empathize with them and address the issues right away.
- Customer follow up generates more sales opportunities.
After your first encounter with a prospective buyer, either of these two things will transpire. That is, either your prospective buyer becomes an actual customer or he is indecisive of buying. Whichever way, customer follow up is necessary.
If you succeeded in selling, it can be your chance to ask them if they are interested with your other offerings. If on the other hand, you merely left your customer wondering if he will buy or not, customer follow up is still needed. Through it, you can ask if they have some other questions or if they would like to go over your presentation once more.
Stay in contact, stay in business
The more you do, the closer you get to building a lasting relationship with your client. So do customer follow ups as much as you can and see for yourself the big difference it can make for your business!