Effective flyers are what you need if you want to quickly spread news about a new product, service or event directly to a set target audience at an affordable cash outlay. An effective flyer though must be that – effective in order for the flyers to work. You wouldn’t want to just waste paper and even stress the environment for creating print advertising materials that do not do their job properly.
Why Go for Effective Flyers
For example you are having a garage sale the following week, an ‘everything must go’ or clearance sale, but you only have a very tight budget in order to promote the upcoming event. The perfect marketing strategy to use for this, for spreading the news quickly at an affordable way, is through the use of flyers, effective flyers. This is because flyers are one of those least expensive marketing promotional materials out there, and they are very easy to produce and use. All you have to do is hand them out at an area with high foot traffic, or you can mail them, or post them in community bulletin or message boards, where your target audience usually goes to hangout.
Flyers won’t work well if they were not well designed and well crafted. They have to be effective flyers if you want them to work for you. Here are some simple strategies for you to come up with interesting, an effective flyer.
5 Steps in Creating an Effective Flyer
Effective flyers tip#1: Simplicity is key.
An effective flyer has simple designs. Do away from confusing fonts so that your key message can come across more effectively. Effective flyers are actually those that are simple compared to those which are complex. Simple layouts and designs are actually more convincing and sales inducing.
Effective flyers tip#2: Make the best use of images.
People are usually more attracted to flyers and promo materials which are more visual compared to text heavy ones. Make good use of the company or product’s images, or that of the people behind it, whatever purpose the flyers may serve. Images or photos are best used to express what you want that words cannot deliver alone.
Effective flyers tip#3: Colors matter.
As effective flyers are more visual, colors also play a vital role, which is why you have to make sure that you choose the right colors. Different colors actually elicit different emotions and moods to the person reading it. Colors can help lure prospective customers to your product or company. On the other hand, it can also turn them off. That is why selection of the right colors to use is so crucial.
Effective flyers tip#4: Choice of headline is critical.
The very first thing your prospective customers will see in your flyer is the headline. That is why for it to be effective, the headline must be catchy and interesting. It should say something amazing or irresistible about the product or service you are offering. Instead of making your company name as the headline, make it something like a price off or a discount of the product you would like to lure the customers into.
Effective flyers tip#5: Do not forget the backside.
Printing flyers covers just a little of the overall expense of the flyer’s cost. It is actually its distribution that would cover most of the costs, in length of time and money. So you have to make the most of the printing costs, meaning you should not leave the backside of the flyer empty. Having two-sided flyers makes for more effective flyers.