Search engine robots, sometimes called crawlers, are what major search engines use to index websites on their search result page. What search engine robots do is follow the links to a page. It then reads the content. Then, it records it in the database. Then it pulls up the listing while people are searching for it. So, if you’re interested in getting your website better rankings on search results, you have to find a way to get these search engine robots to work for you. By getting them on your side, you are sure to increase your ranking on search results. This will then lead you to accumulating more visitors. Therefore, your website is fulfilling its purpose. Especially if you are generating visitors that can be potential customers.
However, getting search engine robots to work for your advantage isn’t always easy. But luckily, in this article, we are giving you some things that you should do or avoid. That is in order to have a better webpage and bring yourself to the first page and closer to the top of the search engine results.
Tips and Thoughts on Search Engine Robots
One of the things you should avoid doing is using frames on your website. You shouldn’t use them because they confuse search engine robots and might cause them to leave your website. Aside from this, frames also make it difficult for visitors to bookmark the webpage. Because of this, visitors would need to use long, complicated scripts in order to save the page. None of your visitors would like to go through that.
Aside from this, you shouldn’t put your important information in flash movies or images. Search engine robots are only capable of reading text on your source code. Therefore, if you use flash movies or images instead of text, it is sure to affect your search engine ranking drastically.
If you want better rankings, you should also avoid using the wrong HTML tags. For a more effective and efficient results, use CSS (Cascading Style Sheet). This would be very helpful in eliminating repeated HTML tags and help make your page faster to load.
Using meta tags on each and every page of your website is also a good idea to get better rankings. By doing this, you make it easier for search engine robots to know what the page is about and whether to index it at first glance. This would then invite search engine robots to visit your page more. Thus, it gives your website better chances for higher rankings.
Getting your website on the first page of the search result is going to take some work. But, it would definitely pay off. Getting search engine robots to visit your page more often would be very helpful for you. They will be your key. So figure out how you can get search engine robots to work for you and you’re golden.