find more customersFind more customers and you’ll be sure to increase publicity, mileage and eventually lead to more sales and profit. But as businessmen and marketers already know, to find customers is no easy task. Drew Laughlin, sales expert and guru shares these simple ways to help you find customers better and hit those sales quotas.

9 Simple Tips to Quickly Find More Customers

  1. E-mail (opt in)

One way to find more customers is thru opt-in e-mails. You have to send out and spread your personally made e-mail newsletters out there. You don’t have to be a bigwig or part of the Fortune 500 companies to do this. As a businessman you just have to have your own e-mail newsletter.

Creating an e-zine and sending out regular newsletters would not just help you find more customers, but also establish a good relationship, authority, and trust among your subscribers. Make sure to give them beneficial and important information about your business to help boost sales.

  1. Pay-per-Click (PPC)

Using PPC or pay-per-click advertisements have been proven effective in helping businesses find more customers and lure them to your site. It can be as simple as a one-pager included in your webpage as they subscribe to your mailing list.

Using PPCs can help you in drilling down to a certain target audience by focusing on certain keywords. Then run PPC ads with these keywords chosen. When a potential customer clicks on your PPC ad, they will be led to a site that is worth of their time rather than spam. That’s how you find more customers via niche marketing.

  1. Customer referrals

Another common way to find customers is through referrals. But that doesn’t mean you ask every person you meet. That isn’t what sales is all about. But through networking, letting friends of friends of friends know, then you’ll be surprised at the number of potential customers you’ll get that eventually leads to sales. To find more customers, ask customers to refer you.

  1. Ask co-workers

Part of the referral game is to ask your fellow workers. You shouldn’t be shy or afraid to ask them, you might be surprised of the wonders referrals does to help you find more customers. You need not inquire from the salespeople themselves, you’ll be surprised as well to know that 90% of non-salespeople have good contact prospects. You just have to make the right moves.

  1. Ask friends, family and neighbors

As you have asked referrals from customers and co-workers, do not forget to ask your friends, family, relatives and neighbors as well. You might be afraid that your business life is crossing over your business life, but if you really want to find more customers and generate more sales and profit, you have to give it a shot.

  1. Joint ventures

Do you know of someone on the same business as yours that you do not consider as a competitor? Why don’t you arrange a meeting with him and offer a joint venture partnership? Joint ventures are beneficial to both parties, and will help both of you find more customers each. Don’t forget that in joint ventures, it must be a win-win situation from both ends.

  1. Distribute Flyers

Simple as it may sound, but distributing pieces of paper with interesting and beneficial information about your business will help you find more customers. You do not even have to hand out the flyers themselves, you can hire someone to do that for you. It is efficient and as well as a cost effective way.

  1. Postcards

Aside from flyers, why not try using postcards as well. The designs need not be too over the top, simple will do. Postcards will help you find more customers and lead them to your website. You just have to make sure the messaging you use is straight to the point and targeted. It would be better if you make it personal as well.

  1. Cold calling

You might be surprised that cold calling also works to help you find more customers. Just be careful that you do it right in order to get you the right results. Make sure you make a plan, an outline, and practice your techniques before you start cold calling. You have to sound convincing yet not intimidating. Pretend you are like talking to a good old friend, and learn from every experience.


It is not easy to find more customers but with these simple steps, you are sure to get more and earn more. If you would like to hear more stories and tips, you may visit Drew Laughlin’s site at

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