Key phrase optimization is what online marketing clients need. This is important to make their contents on top of the search list. After all, being more searchable than the rest will mean more profit. What do online writers do to achieve key phrase optimization? They bombard the articles with key phrases without considering the sentence structure and proper grammar.
Don’t get me wrong. I am an avid believer in the power of optimization. But I also believe in doing things the right way. By doing this, you would be reaping more success than you could think possible.
How to do key phrase optimization properly?
The saying “the customer is always right” is applicable in any business. This includes online marketing. Ensure client retention by following what the client wants. However, you could always do this without comprising your own style. This is especially important when you do key phrase optimization.
To do this, you need to be honest with your clients. Tell them directly what you think and how their preference might affect the outcome of the articles. Some might not agree with you. But at least you have given your opinion. Some clients will greatly appreciate this gesture. It shows that you are concern with the content of the article and not just after the money. But doing this will also prove that you know what you are doing.
Do not fall into the trap of being a yes-man. Do not merely agree with what the client wants. Remember that in key phrase optimization, it is more than selling the content. You are selling the quality of the contents you produce as well. Hence, it is always important to give out quality contents. Those that do not only follow the desire of the customer. Those that are also interesting and informative. Those that are structurally sound and grammatically correct. Contents you produce will also serve as your promotional tool for potential clients. So you should always remember to create contents that will attract them in a good way of course.
Most of the online article writers often make the mistake of bombarding the first and last paragraphs of the article with key phrases. They do so to achieve key phrase optimization. This is acceptable to some. But I personally do not like it. More than the density of key phrases in the article, you also need to remember to spread the key words within the article. This is to properly inject the keywords within the article. This is to increase your key phrase optimization.
I do understand that injecting key words in the article is not an easy feat. What I usually do when I write my article? I prioritize the readers before the optimization. When you do this, you will be surprised that inclusion of key phrases comes naturally. Hence, no need to push for key phrases in awkward position in the sentence or paragraph. After you have finished your article, read over it. See if there are spots where you could add the key phrase. In doing key phrase optimization, you need to be careful and vigilant in putting key phrases to avoid being considered as a spam.
Follow the identified tips. You’ll be knocking at the door of success of optimization.