Effective infomercial techniques attract thousands of followers. Many think infomercials are annoying. But those who say that have at least an item that they ordered from such. Despite the annoyance of many, infomercials are actually getting in their subconscious.
Why Push for Effective Infomercial Techniques
Infomercials are very effective in attracting consumers. You should therefore employ these effective infomercial techniques in your marketing strategies. These include the following:
- Effective infomercial techniques grab attention. Since they are aired on TV, those who produce infomercials have to do their best to catch the viewers’ attention. At anytime, the viewer can simple click the remote control to another channel. So, infomercials have to be bold and captivating. In your marketing campaign, think like these producers. How can you get the attention of your customers? How can you make them not look at any other product or service?
- Real-life testimonials are effective infomercial techniques, too. There was a time when infomercials involved only one or two people talking while the product is being shown on TV. These days, 30-minute spots would involve almost 80% customer testimonials. The reason for this? Customers speaking on your behalf promote credibility.
- Celebrity guest hosts are very helpful. Pro Activ has Jessica Simpson speaking on behalf of the product. Susan Lucci promotes Youthful Essence. Dan Marino speaks on behalf of NutriSystem. You can also apply this technique. Can’t hire a star due to budget constraints? Make yourself the endorser of your product. Speak from your personal experience. Share your stories.
- Infomercial offers are simply irresistible. This is one of the most effective infomercial techniques to date. Have you noticed that there aren’t any product in an infomercial that requires you to pay the item in full? People are always looking for great rewards. Try to make equally irresistible offers. The more products customers can get at half the price, the more they would want to get your product. If discounts are not within the budget, you can try other alternatives. Offer your customers payment plans. You will be surprised with the response.
- Infomercials have strong call-to-action. Not later but NOW. Since infomercials are aired on TV, it is a possible that viewers switch channels. Then they would forget about that interesting and affordable exercise equipment offer that they just saw. The secret to effective infomercial techniques is making viewers feel the urgency. Make them want to pick up the phone and order the product. Or else, the offer won’t be available again. “If you call in the next 10 minutes, you will also get…” is a familiar line to infomercials. This strategy does not only work on TV. It could work in almost any situation. This is true when you are engaged in a business. You need to give your customers a reason to get your product. Not later, but now.
- Continuity is the key. A viewer buys a product. For instance, a fruit juicer. That does not stop there. Every one or two months, the customer who availed the juicer would get something in the mail. In case of makeup, some would get a fresh supply of the makeup in the mail. The buyer’s card would be charged. This way, the customer won’t have to bother herself to reorder since the fresh supply of makeup comes up every two months. The same thing could be applied to your business. If you are currently into webinars, you can make it a monthly affair. Once your customer subscribed to the webinar, offer an option of monthly renewal.
- Repetition is the key. Effective infomercial techniques are successful. The reason is that their marketers do not get tired of repeating themselves. According to statistics, it takes about nine times for a person to see or hear your message. That is before that person makes a purchase. So, when you want your customers to notice your product, once or twice is not enough. You have to repeatedly expose your product to them. Use emails, social networks, and other means of getting through them. Nine times at least.