E-zine submission may not sound like much of a marketing strategy. But it does have its advantages. When an e-zine is written in an interesting and informative way, it may just rapidly increase your sales. It may improve the financial standing of the business. So before you turn down this idea, take a look at the advantages of an e-zine submission. So that you can at least consider its potential in advertising.
Advantages of an e-zine submission to your business
- Free advertising
What’s great about this submission is that it is free. You can talk about your business and promote it however you want. It won’t cost you a cent. Through this form of advertising, you are given a better opportunity. Spend your marketing budget in other forms of promotion and advertisement.
- Promote your brand
An e-zine submission is a great means to introduce you. Promote your website and your business to the public. Though a submission, readers are given the opportunity to understand your business in a personal level. That’s because you are able to provide consumers with your company knowledge straight from your own free and unrestrained thoughts. People can have a different and more emphatic view of your business. It depends on what kind of image you want to impart to your readers in your e-zine submission.
- Gain Trust
Do people really love the way you express your thoughts and ideas in your submission when you write? Then chances are, they really like you and trust what you have to say. In submitting an e-zine, this is highly important. You don’t want to sound cocky. As long as the publishers really like what you write, you will probably be able to create more than just one e-zine submission. This would allow readers to learn more and more about you. They would understand you in a deeper level. This is what you can get in submitting an e-zine. You have a strong foundation of trust and reliance between you and your readers.
- Known expert
Has it been long enough that you consistently create good e-zine submissions? It wouldn’t be long until you are considered as a known expert in your field or topic of choice. In line with this, your business also becomes more credible in a sense. You have already been able to make a name for yourself as a knowledgeable entrepreneur in your business industry.
- Extra exposure
After establishing an expert or at least credible status on e-zine submission, thousands of people will be able to read what you have to say about your business, and your products and services. Because of this peak in readers, it wouldn’t be impossible if your article would suddenly be published in the home page of the site. Better yet, have your articles be published in other reading materials such as free e-books. You can even get your e-zine submission published in other places in the web. For instance, content directory.
- Extra income
Once you get the hang of writing e-zine, you might just get an opportunity to write other articles. e-zines from other companies, or even be asked to speak in seminars and important events. This is ideal not just for you. It also works for your business. That’s because you get to multiply your income.
- Guaranteed e-zine acceptance
You can actually form bonds and relationships with other e-zine makers. Once you get your article to run in an e-zine, you can agree with the e-zine owner if it was possible that in exchange. You would have to put an article of his in your e-zine. In this way, you can build stronger bonds with other e-zine makers. You also get to promote your business through other e-zine submission articles! Sounds like a good deal doesn’t it?