Direct mail marketing is the next big thing after email marketing. You can connect to your target market without the fear of being spammed or blocked. You can send postcards and newsletters through carrier. Although it can be rather costly that email updates, it is more precious to your customers because they would feel that you value them. Direct mail marketing somehow entails a personal touch to every detail.
There are times that customers throw away marketing mails from companies. They result to such action not because they are not interested. Most marketing mails fail to get their prospects because of their complicated and formal formatting. Some even fail to point out the important information that consumers need to make a purchase.
Direct mail marketing is as simple as sending letters to loved ones except that your purpose is to market your product or service. The same passion and concern should be applied in your mails to your prospects. If you want to make a sale, then you need to pour out time and effort to create a presentable mail. You cannot send them a mediocre postcard and expect your prospects to be delighted.
How to Craft an Enticing Mail in Direct Mail Marketing
There are two basic steps in ensuring a successful direct mail marketing. First, you need to generate a good lead. This is the first thing that your prospect reads so it has to be simple but perfectly formulated.
Second, you have to provide them with the information they need. Place the number of your sales representative that could assure them their benefits as they purchase. Make your prospects feel that you value their queries and personal concerns. Make sure that you have an employee ready to attend to their needs. These two steps help you create an interesting lead and your customers to get through the entire purchasing process. It is also useful in building a marketing list filled interested customers.
The said techniques also allow you to re-contact those who did not complete a sale when they first inquired. You can send them updates stating your products ingenuity until they decide to finally buy. Just make sure you have the correct information of those who actively responded to your postcard. Repetitive follow ups to those who showed interest to your offerings can result to an increase in sales.
Direct mail marketing does not end with your content. After making the content, you have to remember that presentation also talks about physical layout and format. Your effort to create a brilliant content will be put to waste if your mail is unreadable. Your prospects do not always have the patience to decipher your sand-like content. Moreover, remember that format is also vital in this process.
Postcards are inexpensive and are ideal for direct mail marketing. You can use them as a format to promote your product to target prospects. It could also lead them in contacting you for more details about your services.
Basically, the main purpose of your postcards is to stir up interest among your prospects. They should motivate your prospects to contact you. Therefore, it should not come back to you without a promising result.
As you send postcards, you are not generating money. Not yet, anyway. You are just using your postcards to channel people to your business, urging them to patronize and buy your products. You inhabit a larger investment that could drive willing customers to spend money in buying your product.
Effective direct mail marketing allows a postcard to be divided into three major parts. First part is the product benefit. You must create a clear statement showing the advantages of purchasing you product. Make sure to relay it truthfully if you do not want to build a bad reputation.
Second, give them a reason to contact you now. Implant them the urgency and the need to avail. Lastly, present to them an easy way in which they could respond to your postcard. For instance, you can write the telephone number of your sales representative or customer service. If a number of prospects responded, then you know this method really works.
Direct mail marketing is more than postcards and letters that sell products. It is a means of communicating to your customers in order to convince them to make a purchase.