Sales approach ways differ from each other. In fact, each different customer that walks into your business store calls for a different sales approach. What might be important for another might be what the next customer will ignore. Therefore, as a salesperson, you need to be able to adapt. A very good situation wherein you can see the need for different sales approach is when comparing a male and female customer.
Sales Approach Differs Among Men and Women
As a salesperson, you need to be more crisp and tidy when you are entertaining a woman. Women tend to be perfectionist. You should be able to impress them and have all the things that they need. You have to have everything in hand. Cramming around in front of them will surely not help your case. Aside from this, you need to be well informed. Keep talking about your product. This way you avoid her examining the product too much.
Also, keep a lookout for her facial expression. It will tell a lot about how much she is understanding when you are talking about the product. Be observant and show her that you care. Once you start telling her about the product, emphasize the practicality of it. Women like practical things. Use this as leverage for your sales pitch. If you’re also planning to use compliment for your strategy, make sure you have to mean it. Women’s intuition is hard to defy.
On the other hand, catering to men is a bit easier. To them you won’t have to be prim and proper. However, you do need to be able to give them the information that they need. Make sure to stress points that men would find important. It would also be better to get a male salesperson when a man is inquiring. Women talk a lot and this might just cause your customer to drift off or discouraged to buy. If you can, you can also throw in compliments. Men love boosting their egos. With men, you have to keep it plain and simple. Getting things complicated might just be what pushes them out the door.
As you can see, different type of people will ask different kinds of service from you. You have to be flexible. To be a success in business, you should be able to do different sales approach in a jiffy. Your versatility in sales approach might just be your key in impressing your customers and keeping them coming.