Catalog refers to a book that contains a list of things that people can buy. It can range from small booklets and pamphlets to thick books full of images and are made of hundreds of pages. It is not simply a boring list of things to buy. These days, when you look at a catalog, it consists of images and photos as well as short descriptions of products along with their prices. The images are colorful and very enticing that some people find it very fascinating to flip through the pages of a catalog.
Catalog printing basics
The very first thing that you have to do when thinking of venturing into printing is to decide as to the kind that you want to create. Among the things to consider are the following:
- The products that you want to include in every page of your catalog
- Your target audience
- Number of pages
- Number of copies to be printed
Once you have decided over these things, another important consideration is your printer. The printing technology that you will use can have a great impact on your list. Therefore, it is important that you talk to printing companies or local print shops. They can explain to you the different technologies when it comes to printing.
The design of your catalog is also an important factor. If you don’t have any knowledge about design, seek out a professional designer. These designs are not simple to make so you may need experts to make sure that you have an organized catalog. You can look at other ones for ideas and then offer your suggestions to the graphic artist that you would be hiring. When looking for a graphic designer or a company specializing at printing them, ask for their previous designs. So that you get an idea of how they work. Also, look at the quality of the catalogs that they printed.
Lastly, you have to make sure that you have one that looks and feels like a magazine rather than something like a newspaper print. The material, the colors, the overall feel all contribute whether or not people will look at your catalog and keep them always within reach rather than keep them in the bin to gather dust.
These are the things that you need to consider when creating and printing. It is not easy to create one, especially if this is the first time that you’re going to have a catalog for your business. Get ideas from others. Talk to printing companies. Seek out the help of professional. Lastly, make sure to create one that your customers will look at and keep within reach.