Bulk sales made by a large corporation – what a dream that would be for an author. A sale that would register thousands of non-returnable copies on the book sale meter. Have you never dreamt that big? Don’t fret! It’s not too late to dive into the pursuit of bulk sales, especially if you have a book ready to blow the minds of a specific market.
Before engaging in a project such as book sales, see to it that you understand the possibilities that could wait for you if and when you do. Begin by knowing the incentives you might see and find out how they’re used. Many are offered as consumer gifts or incentives while you they may also be offered as training tools or morale boosters for employees.
Some examples of premium bulk sales
- Books offered at yearly company sales meetings • Books offered to consumers at a discount (consumers are usually asked to send in product UPC’s to qualify for these specials) • Books offered to new customers at financial institutions • Books offered to new home buyers • Books offered to new magazine subscribers
Steps to pursue premium bulk sales for your book
- Decide the type of bulk sale you wish to pursue. – You have to determine which of the examples of bulk sales you wish to go after. Study your book and discover the evident clues that distinguish the answer for you. If in your book, you mentioned a product or company, go after those first. Think of how your book’s message aligns with them. When trying to match a company or organization up with your books for sale in bulk, look into the websites and ads of the company, as they will show great clues for you.
In bulk sales, there’s the magazine subscriber bonus segment. This one opens up to more flexibility. If the book and the reader demographic match and the former aligns itself with the message of a magazine, it’s a good thing to be considered. Take Good Housekeeping magazine for example. If you plan to pursue bulk sales by offering a home organization book to them or perhaps a fitness book to Self or Redbook, you’ll have to read their issues for about three months to familiarize yourself on what their purpose is and what kind of readers they have.
- Research companies within your intended market. – You should try doing a Boolean search on Google if you’re pushing your bulk sales to a particular market so you can locate companies within that industry. Type something like “your industry and companies” on the search engine. Another resource you can look into is http://www.thomasregister.com. On this site, you will be linked to both national and international companies that fit your industry.
- Work with what’s around you. – don’t just focus on what companies you can get at the exterior of your reach. Consider the industries and companies within your area that can work well with the message of your book and see if you can seek their help for your bulk sale. Local companies are often willing to show their support to hometown authors by offering a home for the books to put in bulk sales.
- Get in contact and pitch. – Once you’ve gathered a list and picked the best potential companies or organizations for your book, being contacting them and pitch them the idea. In some cases (like ours), the book and proposal is sent to them before the phone call is even made. These target companies will be on the lookout for incentives, yet others find this as an exciting milestone to undergo. If you’re considering employee incentives, know that interestingly, such incentives can increase individual performance by 27% and team performance by 45%.
- Be open and creative in your pursuit of premium bulk sales. – Companies will want to include their logo on the cover or perhaps snag a space or page in the book to put a letter from the president or CEO. Confer with your publisher and see how this can be possible and what extra charges it will cost before you think of pursuing the challenging area of premium bulk sale.
The duration of such process may vary as bulk sales can turn up in a week while others may require a year or so. More importantly, ask yourself how many books you plan on selling. Make a decision anywhere from a thousand to several thousands, judging by the deals you’ve made with the companies you targeted. In our case, we’ve made it possible to get a deal for half a million copies of one book.
The extent of negotiations and discounts may vary when you’re pursuing sales in bulk. Make sure you’ve readied your desired figures that you wish to present before you contact them and pitch your proposal. For as long as you’ve got the right book to put in bulk sales, consider yourself lucky because you’ve gained yourself a chance to not just gain exposure for your book, but profit that you’d totally benefit from. With the right decisions guided by these steps and wisdom, you’ll find that it’ll be worth it to pursue premium bulk sales.