brainstorming techniquesBrainstorming techniques are effective only if everyone can speak up their minds. If you’ve been in a brainstorming session, you already know that it does not involve only one person who does the talking. On the contrary, it involves people giving their suggestions about something, without any fear of being attacked because of the ideas that they shared. Brainstorming techniques involve using the power of various minds; they are all about ideals freely flowing and triggering other ideas to come out.

Brainstorming Techniques: The Key to Good Brainstorming

One of the most effective techniques is to have a good leader who presides the session. But what is the leader’s job? The leader is there not to impose his will but to stop the imposition of anyone’s will. It is the leader’s responsibility to stop arguments, criticisms, and strong opinions, at least during the first part of the session.

For brainstorming techniques to be effective, it has to be open, spontaneous, and uncritical. No idea is bad and members of the group should not be ashamed of sharing his or her idea because he or she thinks that it might not be a good one. “Bad” or “silly” ideas can lead to helpful and fruitful ones, thus they should not be judged immediately. Therefore, the leader should not stifle the creative process; instead, he should make everyone feel free to suggest any ideas.

Brainstorming Techniques Illustrated

In order to know that you correctly apply proper brainstorming techniques, here’s a scenario:

Your business needs to cut down on operational costs. So you decide to have brainstorming session on how this can be done. “Let’s turn off unnecessary lights,” someone says. And when another starts to criticize, you remind him of the rules. “AC should be turned off during lunch breaks,” somebody adds. “Avoid printing on papers,” another suggests. Many more ideas are suggested. You keep the conversation civil, take down notes, and finish the free-for-all part of the session. The next brainstorming techniques involve evaluating and developing the ideas suggested by the members of the group.

Keep the creative juices flowing and have the participants defend or develop the ideas that are not their own. With these brainstorming techniques, the members of the group are able to bring new insights to the idea. Furthermore, applying these techniques prevent ego-identification problem, which causes people to get stuck with their own ideas. Furthermore, if the idea does not sound well with the group, they are able to criticize an idea, even if it was his or her own. On the other hand, if one idea seemed like a bad idea from the start, by applying proper brainstorming techniques, you are able to turn it into something that involves a possible solution to your operational cost problem.


Again, the key is to have a leader who can get the creative juices flowing, knowing when to call a halt, and allowing the members of the group to freely discuss their ideas. When proper brainstorming techniques are applied, even the “silliest” suggestion can turn into something useful and probable. Apply these techniques and surely, you’ll have a solution to a problem that you have.

Leave a Reply

Your email address will not be published. Required fields are marked *