EBook to print books has met failures and obstacles. Books, whether self- or commercially- published, that were originally eBooks have not completely shaken the signs of their origins.
Here are five pitfalls that clearly indicate some eBooks have failed to make the transition.
EBook to print through padding
EBooks are easily sold with only 80-100 pages. This cannot be done with print books. The solution is to add appendices. These usually take up one-third of the book version. In some cases, eBook to print appendices are quite tangential to the main topic. Other times they may actually be better suited to being integrated with the main content. Page length is also achieved. Just pad the print version with illustrations, cartoons or PowerPoint slides. These are essential to the learning experience.
Only for a limited time!
EBook to print usually contain time-limited bonuses. Even long after they have expired! I’ve experienced this when I purchased through Amazon.com a hardcover 2007 book from John Wiley. What where they thinking?!
EBook to print marketing
Both free and for-fee eBooks often function as a marketing funnel. This leads the reader towards the next, higher-priced offering such as a boot camp or seminar. I’ve read two hardcover books recently. Each contains blatant marketing for the author’s expensive seminar. A book should be a self-contained information unit. Offerings and promos must be subtly mentioned after the main text, not within the chapters.
EBook to print anthologies
It’s not uncommon to transition from eBook to print by creating an eBook collection. One that is based on a loosely defined theme containing all submitted contributions from writers. This may result to an uneven quality and continuity from one article to the next. This may be salable especially if it has a great title. However, at the expense of good reviews. This could lead to the book’s quick death.
Little thought is given to the substantive content of most eBooks. That’s because they have a short shelf life. This compromises its ability to withstand the evolution of the marketplace. People who purchase books for their personal library would not want a volume that would become irrelevant in three years’ time.
Book lovers will never buy an author’s book again. That’s when they realize that it’s actually an eBook with the trappings of a book- without a soul. Consequently, a published book benefits the author. It can be included in a library. Libraries will never purchase a book with such flaws.
So, make a successful transition from eBook to print. Develop the depth of content. Exercise quality control and organization of multiple submissions. Include foresight in relevance of material. Self-promote subtly. If you do, then you’ll have avid readers eagerly awaiting all your other publications.