Article marketing helps get a website to the top of the major search engines. In this day and age when getting to the top of the search engines is critical, you have to know how marketing works. This is in order for more people to know your website, business and your product or service. Moreover, even though major search engines have changed their criteria for ranking their websites that old techniques like metatags and reciprocal links have lost their effectiveness, article marketing remains as one of the most effective ways of boosting a website’s popularity among Google, Yahoo!, and other search engines.
Article Marketing: How it Works
There are many aspects to search engine optimization (SEO). However, marketing articles is a cheap and effective way to get your website on the first page of the search engine results. How does article marketing work anyway?
Basically, your website’s popularity with the search engine increases each time a link to your website is published on another. These are called backlinks. So, whenever you submit an article to an article directory, there should be information about you and your product and a backlink to your website included in the resource box.
This means therefore that article marketing or submitting articles in directories will likely increase the number of backlinks to your website. Moreover, as the articles that you submitted get picked up and published by other sites on the Internet, your website’s page ranking rockets.
Understand however that the effectiveness of this article marketing campaign depends on the number of times your article gets published and where. If you want to appear on the first page of the search engines, your article should appear also on pages with higher ranking.
Article Marketing: Choose Keywords Carefully
In order for your article to get published in high-ranking pages, you should carefully choose your keywords. You want your articles to be found easily in article directories because if they remain buried under similar articles, they won’t get published and your article marketing efforts won’t get you noticed.
Choosing the right keywords will get you good results on the search engines. When your website appears on the first few pages of search engine results, then you will increase exposure to your product as well as your reputation as an article writer.
Lastly, while you want your website to have higher page ranking, article marketing is not just about using keywords and filling your page with those keywords. When it comes to marketing articles, quality content is still the key. Your content won’t get you nowhere if it does not contribute anything to the reader. Limit your keywords to two every 100 words of text.
Find Your Niche
Successful article marketing is not just about writing content for everyone. It also means knowing how to find your niche and writing for them. You want to gain a reputation that you are an expert in the particular niche that you’ve chosen. You are more likely to attract readers if you are authoritative in your chosen field.
Article marketing offers great opportunities to promote your website, products, or services. If you don’t have time to write your own articles, you can have somebody write it for you.