Personal websites can be a portfolio of one’s work, a personal public diary, or a pool of articles discussing bits and pieces of life. In this digital and tech-based world, having these websites is a must for professionals. Lawyers and orthodontists, among other professionals, set up websites to create an online presence and display their respective expertise online. Journalists must also set up their personal websites to achieve the same goals.
Whether it is the economy or for any other reason, a lot of newspapers are laying off journalists and trading them with freelance writers whose presence online is more established. Journalists with websites of their own, however, remain steadfast. Through them, they display their ability to write articles, and maintain a decent website.
Exhibit your blogging skills withersonal websites
Most companies today look for people who do not only know how to write but also has the ability to cope with ever advancing technology. As a journalist, maintaining personal websites will allow you to showcase your skills in blogging and having a readership. Having these websites involves not just writing articles and posting them on the web. It also includes setting up a domain and hosting it on your own. Remember, though, that even when this website is on a personal level, it does not mean it should approach readers personally as well. Remain professional in your posts.
Illustrate your expertise in personal websites
Building presence online means building yourself as well. When strengthening your individual bran, make sure to brand yourself in the most consistent manner possible. Use the same phrases to describe yourself as an author. In the “About Page”, describe yourself not simply as a journalist but write it in a professional, concise, and thought-provoking manner. This will help your readers in remembering who you are.
Use personal websites to show off your portfolio
Every journalist has a portfolio or a collection of the most fantastic works which determines one’s capacity, ability, and work quality. Set up the website and use it to showcase your most awarded or most read articles and researches. When you have personal websites, it will be easier for others to know the kind of work you do. Just include your website in your calling card, and future employers or readers will definitely check your portfolio out.
Build a community of readers with personal websites
Journalists are not really concerned about attracting readers. When their articles are published through newspapers and magazines, the readers are simply there. However, in order to step up in the field and be known as ‘the’ journalist, you have to set up websites and rally avid readers behind you. These readers are those disinterested persons who really value the work you do.
With these websites, journalists will know who they readers actually are. It will also help them build their brand for themselves. Link your personal websites to other social networking sites so your readers can connect with you through different venues.
Personal websites must-have
Yes, your personal website can work to establish your credibility as a journalist. However, your website has to be effective.
Make sure your website is powerful. Have these features at your website, and you are good to go.
Social share widget
Whether it is Facebook, Twitter, and Google +, what matters is that your audience has a way to share your articles.
Some platforms like WordPress and Joomla have comments section built in. This section is important in personal websites too since it helps make your readers active. Having comments section at the end of an article encourages readers to say something about what they have just read.